# Celebrity Fast Food Campaigns Rapper Ice-T and Sonic are Promoting a New Frozen Drink Menu By Ell Smith | Published 2017-06-22 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/ice-t-and-sonic References: [psfk](https://www.psfk.com/2017/06/facebook-fans-melt-a-life-size-ice-sculpture-of-ice-t.html) & [finance.yahoo](https://finance.yahoo.com/news/sonic-ice-t-melt-down-143000715.html) Hip-hop icon Ice-T and 'Sonic' are promoting a new drink menu by melting an ice sculpture of the raper and actor to advertise the addition of [frozen tea Sonic's drink menu](https://www.trendhunter.com/trends/7eleven-slurpee-day). This creative marketing stunt captured the attention of social media fans everywhere leaving people equal parts entertained and confused. Viewers were invited to watch as the detailed [ice sculpture of Ice-T](https://www.trendhunter.com/trends/iconic-ice-cream) melted away in the sun. Complete with a chain around its neck and a microphone in hand, viewers were tasked with watching the stream until the microphone held in Ice-T's icy grip, fell to the ground. The first 100 people to comment on the stream after the microphone dropped would receive a limited edition Ice-T t-shirt, which changes color when frozen. The bizarre but humorous stunt managed to capture the attention of millions of viewers, creating a memorable and engaging way for the [fast food chain](https://www.trendhunter.com/trends/latewinter-menu) to interact with its fans. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 50% | Activity: 51% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### What's Driving This Trend - **Creative Marketing Stunts:** This celebrity fast food campaign showcases the power of creative marketing stunts to capture attention and engage with a large audience. - **Innovative Promotional Strategies:** The use of limited edition merchandise and interactive elements in this campaign highlights the potential for innovative promotional strategies to attract and retain customers. - **Social Media Engagement:** The widespread attention and engagement on social media platforms demonstrates the importance of social media in enhancing brand visibility and connecting with consumers. ### Who This Affects Most - **Fast Food Industry:** This campaign presents disruptive innovation opportunities for the fast food industry to create unique promotional campaigns that stand out in a crowded market. - **Beverage Industry:** The addition of frozen tea to Sonic's drink menu opens up possibilities for the beverage industry to explore new frozen drink options and market them creatively. - **Apparel Industry:** The limited edition Ice-T t-shirts that change color when frozen demonstrate the potential for innovation in the apparel industry by incorporating unique features and collaborations. ## Related on Trend Hunter - [Artist-Remixed Summertime Drinks](https://www.trendhunter.com/trends/sonic-drink-remix.md) - [Complimentary Customizable Drink Promotions](https://www.trendhunter.com/trends/sonic-cocacola-your-way.md) - [Artistic Hip-Hop-Inspired Cereal Campaigns](https://www.trendhunter.com/trends/follow-your-ears.md) - [Pop Culture-Inspired Beverage Campaigns](https://www.trendhunter.com/trends/travis-kelce1.md) - [Rapper-Branded QSR Pop-Ups](https://www.trendhunter.com/trends/snoopadelic-shake.md) - [Rapper-Crafted Meal Boxes](https://www.trendhunter.com/trends/ice-cube-munchie-meal.md) - [Bouillon-Based Food Campaigns](https://www.trendhunter.com/trends/fast-food-remix.md) - [Cheeky QSR Loungewear](https://www.trendhunter.com/trends/thirst-trap-loungewear-collection.md) - [Rapper-Beverage Partnerships](https://www.trendhunter.com/trends/smirnoff3.md)