# Icy Tonal Sneaker Colorways Ice Studio Unveils its First New Balance Collaboration By Amy Duong | Published 2024-08-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ice-studio References: [highsnobiety](https://www.highsnobiety.com/p/ice-studios-new-balance-collab/)  Ice Studios by Renell Medrano showcases a new design with [New Balance](https://www.trendhunter.com/trends/nm17) which also marks the first time that the two are working together. The duo presents a pair of sneakers that is led by the [icy tonal palette](https://www.trendhunter.com/trends/air-max-muse-1), making its first debut online on Ice Studios' [Instagram](https://www.trendhunter.com/trends/joe-freshgoods-and-new-balance) account. In the post, it shows off a blue shoebox with co-branded accents nodding to both contributing efforts resting on a shiny mustard yellow stool -- this is the first announcement of the partnership. Other products by the brand include the sunglasses with Port Tanger or the ice-branded denim capris for the season, and bikinis that are crafted with a retro tinge nodding to the Y2K era. Image Credit: New Balance ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 86% | Activity: 78% | Freshness: 27% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Collaborative Sneaker Designs:** Partnerships between fashion designers and established sneaker brands bring forth exclusive and unique footwear options. - **Icy Tonal Colorways:** The use of icy tonal palettes in sneaker design creates a fresh, modern aesthetic appealing to contemporary tastes. - **Social Media Launches:** Announcing product releases through platforms like Instagram maximizes engagement and generates immediate consumer interest. ### Who This Affects Most - **Footwear:** The innovation in sneaker collaborations injects new energy and creativity into the sneaker market. - **Fashion Accessories:** Products like sunglasses and denim capris allow brands to diversify and reach a broader audience with complementary items. - **Social Media Marketing:** Leveraging social media for product launches revolutionizes traditional marketing by utilizing influencer and direct-to-consumer engagement. ## Related on Trend Hunter - [Icy-Tonal Hi-Top Skate Sneakers](https://www.trendhunter.com/trends/nm17.md) - [Bright Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/green-suede.md) - [Pastel Blue Monochromatic Sneakers](https://www.trendhunter.com/trends/joe-freshgoods-and-new-balance.md) - [Collaborative Earthy Tonal Shoes](https://www.trendhunter.com/trends/raso-gammato.md) - [Metallic-Tinged Collaborative Sneakers](https://www.trendhunter.com/trends/1906r-sneaker-4.md) - [Neutral Tonal Lifestyle Footwear](https://www.trendhunter.com/trends/9060-sneaker-colorway.md) - [Blue Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/990-sneaker-model.md) - [Vibrant Tonal Collaborative Sneakers](https://www.trendhunter.com/trends/rc56.md) - [Blue Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/sky-blue-colorway-1.md)