# Ethereal Bubble Wrap Editorials Ice Queen by Marlot Haagsma is Straight Out of a Child's Fantasy By Meghan Young | Published 2013-11-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ice-queen-by-marlot-haagsma References: [fashionising](http://www.fashionising.com/pictures/b--swathed-in-mystery-and-bubble-wrap-67103.html) & [joureimage.nl](http://joureimage.nl/) Ice Queen by Marlot Haagsma, a photographer based in the Netherlands, revolves around an everyday object: bubble wrap. And yet the photoshoot itself is far from everyday. Instead, the classic packing material has been repurposed into a gauzy and ethereal outfit for the 'ice queen' that stars in it. Like a [corpse bride](https://www.trendhunter.com/trends/heli-kalkstein), model Charlotte Brasjen is a vision in white. An appropriate photoshoot for the [upcoming winter season](https://www.trendhunter.com/trends/the-white-garden), Ice Queen by Marlot Haagsma depicts a fantasy world that could have very well been dreamed up by a child. Shot in studio, the looks were perfected by hairstylist and makeup artist Jacqueline Swart, who focused on a theatrical face with chiseled cheeks and a silver updo. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 53% | Activity: 44% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Repurposed Materials as Fashion:** Bubble wrap is reimagined as gauzy and ethereal outfits in the 'Ice Queen' photoshoot - **Fantasy-inspired Fashion Photography:** The 'Ice Queen' photoshoot features a childlike fantasy world with model Charlotte Brasjen as the ethereal star - **Theatrical Makeup and Hair for Fashion:** Hairstylist and makeup artist Jacqueline Swart creates a dramatic look with chiseled cheeks and silver updo for the 'Ice Queen' photoshoot ### Who This Affects Most - **Fashion:** Repurposing materials, like bubble wrap, to create unique runway looks and photo shoots - **Photography:** Exploring fantasy-inspired concepts for fashion photography - **Beauty:** Creating dramatic and theatrical hair and makeup looks for fashion photoshoots ## Related on Trend Hunter - [Illusionary Ice-Hotel Beauty Pop-Ups](https://www.trendhunter.com/trends/rose-icehotel.md) - [Nostalgia-Inspired Experiences](https://www.trendhunter.com/trends/bubble-planet.md) - [Fashion Brand Christmas Ads](https://www.trendhunter.com/trends/chanel-winter-tale.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Handcrafted Flower Crown Collections](https://www.trendhunter.com/trends/handcrafted-flower-crown.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Exquisite High Jewelry Campaigns](https://www.trendhunter.com/trends/campaign-film.md) - [Textile Igloo Bedrooms](https://www.trendhunter.com/trends/takk.md) - [Runway-Inspired Peel-Off Masks](https://www.trendhunter.com/trends/glass-001-artistry-mask.md)