# Contoured Beverage Ice Packs The 'YACKET ICE' Packs Keep Drinks Cooler for Extended Periods By Michael Hemsworth | Published 2017-08-09 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/ice-packs References: [thegadgetflow](https://thegadgetflow.com/portfolio/beverage-ice-pack/) & [kickstarter](https://www.kickstarter.com/projects/contibrothers/yaket-ice) The basic design of ice packs is to be placed in a cooler in order to provide passive cooling when heading outdoors, but the 'YACKET ICE' Packs take a different approach by being directly affixed to your favorite beverages. The packs work by enabling up to six [cans or bottles](https://www.trendhunter.com/trends/puffin-drinkware) of your favorite drink to be stuck with it in your [cooler or bag](https://www.trendhunter.com/trends/freezable-market-tote) to chill them faster and keep them colder for longer periods of time. The fact that the cold pack makes direct contact with the drinks means that cooling is quicker and that all of the coldness that's stored in it won't go to waste at any point. The 'YACKET ICE' Packs will cool your drinks, but it will also offer passive cooling when in your cooler. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 89% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Direct-contact Cooling:** A trend in ice pack design that enables direct contact with beverages for faster and longer-lasting cooling. - **Efficient Beverage Chilling:** A trend in ice pack innovation that focuses on keeping drinks colder for extended periods of time. - **Dual Function Cooling:** A trend in ice pack development that offers both direct beverage cooling and passive cooling in coolers. ### Sectors Adopting This - **Beverage Packaging:** An industry that can benefit from direct-contact cooling innovations to enhance the freshness and quality of packaged beverages. - **Outdoor Recreation:** An industry where efficient beverage chilling products can provide enhanced comfort for outdoor enthusiasts, such as campers and hikers. - **Food and Beverage Cooling:** An industry that can utilize ice pack innovations for both direct and passive cooling, ensuring optimal temperature control for perishable goods. ## Related on Trend Hunter - [Self-Cooling Can Packaging](https://www.trendhunter.com/trends/coolcan.md) - [Freezer-Friendly Six-Pack Holders](https://www.trendhunter.com/trends/beer-can-holder.md) - [Backpack-Compatible Cooler Bags](https://www.trendhunter.com/trends/cooler-bag.md) - [Self-Chilling Cans](https://www.trendhunter.com/trends/cool-can.md) - [Freezable Wine Packs](https://www.trendhunter.com/trends/freezable-wine-pack.md) - [Convenient Freezable Coolers](https://www.trendhunter.com/trends/freezable-cooler.md) - [Cooling Beer Cubes](https://www.trendhunter.com/trends/beercubes1.md) - [Ice-Free Beverage Coolers](https://www.trendhunter.com/trends/iceless-coolers.md) - [Portable Freezer Integrated Backpacks](https://www.trendhunter.com/trends/litheli.md)