# Hidden Cooler Flasks The Ice Pack Secret Flask Hides Libations in Plain Sight By Michael Hemsworth | Published 2017-07-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ice-pack References: [thegreenhead](http://www.thegreenhead.com/2017/07/ice-pack-secret-flask-hides-in-plain-sight.php) & [amazon](http://www.amazon.com/s/?field-keywords=Ice+Pack+Flask+secret+you+can+hide+it&tag=trenhunt0f-20) The Ice Pack Secret Flask is a discreet piece of equipment that can be used to keep your alcohol on the down low when you're looking to enjoy it outdoors or at a location where consumption is restricted. Looking like a traditional ice pack, the flask can be [stored in your cooler](https://www.trendhunter.com/trends/yeti-daytrip-coolers) in order to sneak your [choice of libation](https://www.trendhunter.com/trends/freezable-wine-pack) into an event or to bring with you to a picnic without having to draw attention to yourself. The flask has the branding of an ice pack on the exterior to make it look like an authentic piece of [cooling equipment](https://www.trendhunter.com/trends/freezill-soft-cooler), while the unscrewing top allows for easy access for filling and consumption. The Ice Pack Secret Flask comes in a standard size that's suitable for coolers or bags of all sizes. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 18% | Activity: 17% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Discreet Alcohol Containers:** Opportunity for disruptive innovation in creating more covert ways to transport and consume alcohol in restricted environments. - **Stealth Beverage Accessories:** Opportunity for disruptive innovation in designing stealthy accessories that allow consumers to enjoy their favorite beverages inconspicuously. - **Hidden Flask Technology:** Opportunity for disruptive innovation in developing advanced technologies that enable the creation of hidden flasks with enhanced features. ### Where This Applies - **Alcohol Packaging:** Opportunity for disruptive innovation in the alcohol packaging industry to create unconventional containers that disguise alcoholic beverages. - **Outdoor Recreation:** Opportunity for disruptive innovation in the outdoor recreation industry to cater to consumers who want discreet beverage options for their outdoor adventures. - **Event and Venue Services:** Opportunity for disruptive innovation in event and venue services to offer enhanced security measures and technologies for detecting hidden flasks. ## Related on Trend Hunter - [Minimalist Metallic EDC Flasks](https://www.trendhunter.com/trends/corkcicle-cool-flask.md) - [Transparent Backpack Coolers](https://www.trendhunter.com/trends/icemule-clear.md) - [Insulated Music-Playing Flasks](https://www.trendhunter.com/trends/vssl-insulated-flask.md) - [Backpack-Compatible Cooler Bags](https://www.trendhunter.com/trends/cooler-bag.md) - [Water-Holding Cooler Backpacks](https://www.trendhunter.com/trends/camelbak-chillbak-pack-30.md) - [Rapid-Chilling Beverage Holders](https://www.trendhunter.com/trends/portable-drink-cooler.md) - [Convenient Freezable Coolers](https://www.trendhunter.com/trends/freezable-cooler.md) - [Leakproof Adventurer Flasks](https://www.trendhunter.com/trends/yeti-flask.md) - [Wearable Backpack-Style Coolers](https://www.trendhunter.com/trends/ninja-frostvault-go.md)