# Donation-Encouraging Statues A Series of Ice Men in Brazil Raise Awareness of Organ Donation By Meghan Young | Published 2015-05-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ice-men References: [psfk](http://www.psfk.com/2015/05/ice-statues-organ-donation-beneficencia-portuguesa-hospital.html) & [beneficencia.org.br](http://www.beneficencia.org.br/site/home) There are a few conventional ways in which the medical industry raises awareness around the need for more [organ donations](https://www.trendhunter.com/trends/we-give-blood) and yet this series of Ice Men statues flies in the face of all of them. Embracing the art of [publicity stunts](https://www.trendhunter.com/trends/beige-billboards), the Ice Men are literally that found around the city of São Paulo, Brazil. Created by agency DM9DDB for Beneficência Portuguesa Hospital, the Ice Men all have visible organs that slowly become more accessible as the statues melt in the heat. Psfk writes, "These [life-sized transparent sculptures](https://www.trendhunter.com/trends/humansized-egg-installation) with red acrylic organs inside aimed to show that life goes on after a person dies, and if they donate their organs they could help save someone else’s life." It's a powerful campaign. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 38% | Activity: 8% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What's Driving This Trend - **Organ Donation Awareness:** Creating innovative and attention-grabbing campaigns, like the Ice Men statues, to raise awareness about the importance of organ donation. - **Artistic Publicity Stunts:** Using artistic installations or performances as a means to attract attention and promote a cause, such as the Ice Men statues. - **Transparent Sculptures:** Utilizing transparent sculptures with internal features to engage viewers and convey a powerful message, exemplified by the Ice Men statues. ### Who This Affects Most - **Medical:** Exploring innovative approaches to educate society about organ donation and increase donor participation, similar to the Ice Men campaign. - **Advertising and Marketing:** Employing creative and unconventional publicity stunts, like the Ice Men statues, to generate buzz and raise awareness for various causes. - **Art and Sculpture:** Using transparent sculptures with symbolic elements, similar to the Ice Men statues, to convey impactful messages and provoke thought in viewers. ## Related on Trend Hunter - [Gamer-Targeted Donor Campaigns](https://www.trendhunter.com/trends/virtual-donors.md) - [Human Candle Campaigns](https://www.trendhunter.com/trends/human-candles.md) - [Blood Center Campaigns](https://www.trendhunter.com/trends/blood-center-campaign.md) - [Creative Sun Safety Installations](https://www.trendhunter.com/trends/sun-safety-installation.md) - [Edible PSA Cookies](https://www.trendhunter.com/trends/diagnosticookies.md) - [Bloody Promotional Game Campaigns](https://www.trendhunter.com/trends/blood-for-a-pc.md) - [Defiance-Inspired Disease Awareness Campaigns](https://www.trendhunter.com/trends/a-finger-for-hope.md) - [Cannabis Blood Bank Initiatives](https://www.trendhunter.com/trends/pot-for-plasma.md) - [Art-Promoting Campaigns](https://www.trendhunter.com/trends/beige-billboards.md)