# Artisanal Popsicle Packaging The Ice Kitchen Popsicles Come in Beautiful Single-serve Packets By Katherine Pendrill | Published 2016-08-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ice-kitchen References: [thedieline](http://www.thedieline.com/blog/2016/7/31/ice-kitchen) & [icekitchen](http://www.icekitchen.co.uk/) [Robert Foods](https://www.trendhunter.com/trends/robert-hall) recently designed a series of eye-catching packages for Ice Kitchen's [artisanal popsicles](https://www.trendhunter.com/trends/electrolytes-mini-frozen-pops). While popsicles are nothing new, the chilly treat has recently risen in popularity thanks to brands making [Instagram](https://www.trendhunter.com/trends/dept-sushi)-worthy ice pops out of unexpected ingredients. The packaging for this popsicle brand features colorful labels that perfectly convey the chic desserts inside. Ice Kitchen is a UK-based brand that sells handmade popsicles made from premium ingredients such as fresh fruits, top-quality chocolate and aromatic spices. To convey the premium nature of the brand, Robert Foods opted for clean, clutter-free packaging that would let the beautiful popsicles speak for themselves. As a result, the design team came up with stark white, single-serve packets adorned with pictures of each artisinal ice pop and just a hint of color around the edges. As the design team describes, "Bursting with mouthwatering colour, the results jump off the packs to express each product’s personality and ingredients." ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 83% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Artisanal Food Packaging:** As consumer demand for unique and premium ingredients increase, packaging designs that showcase the quality and uniqueness of the product can differentiate artisanal food products. - **Instagrammable Food:** More brands are focusing on creating visually pleasing and unique food products that are shareable on social media, leading to a potential opportunity for creating new and interesting food products. - **Minimalist Packaging:** Clean, minimalist packaging can effectively showcase the beauty of the product and convey a sense of sophistication and quality to consumers. ### Who This Affects Most - **Frozen Desserts:** Creating unique and visually appealing packaging for artisanal frozen dessert products can help differentiate from traditional packaged ice cream brands. - **Premium Food Products:** As consumers become more interested in unique and high-quality ingredients, packaging design that conveys a sense of sophistication and quality can help elevate a brand in the competitive premium food market. - **Social Media Marketing:** Creating visually appealing and unique food products that are shareable on social media can lead to increased brand awareness and potential sales through the power of social media marketing. ## Related on Trend Hunter - [Functional Popsicle Lines](https://www.trendhunter.com/trends/popoff.md) - [Boozy Ice Pops](https://www.trendhunter.com/trends/hardpops.md) - [Redesigned Ice Cream Brands](https://www.trendhunter.com/trends/enlightened-rebrand.md) - [Eye-Catching Fruit Cups](https://www.trendhunter.com/trends/dole-sunshine-company-packaging.md) - [Accessible Cooler Packaging](https://www.trendhunter.com/trends/vodka-soda-sunset.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Smoothie-Style Ice Pops](https://www.trendhunter.com/trends/pitaya-foods-smoothie-pops.md) - [Vibrant Snack Packaging Designs](https://www.trendhunter.com/trends/cooper-street-snacks.md) - [Novelty Gelato Pops](https://www.trendhunter.com/trends/gelato-pop.md)