# Abandoned Housicles The Ice House Detroit Raises Awareness About Housing Crisis By Meghan Young | Published 2010-02-07 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/ice-house-detroit References: [fastcompany](http://www.fastcompany.com/blog/william-bostwick/architecture-design/popsicle-detroit-abandoned-house-covered-ice-isnt-blight-i) & [flickr](http://www.flickr.com/photos/12691269@N05/4325961143/) If you’re looking to bring awareness to something important, and that awareness-need takes place during winter, why not embrace the season and make art of it, like the Ice House Detroit does. Shedding…ice…on the housing crisis, the Ice House Detroit takes a [foreclosed home](https://www.trendhunter.com/trends/tiny-house-1) and, well, you can see the outcome in the gallery above. A cross between [art and awareness](https://www.trendhunter.com/trends/snowflake-exhibition), Gregory Holm and Matthew Radune have been spraying it constantly with fire-hydrant water. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 62% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### What's Driving This Trend - **Abandoned Housing Art:** Creating art out of abandoned or foreclosed homes to bring awareness to housing crisis. - **Winter Awareness Campaigns:** Using winter weather to bring attention to important issues through creative means. - **Water-based Street Art:** Using water as a medium for street art and activism. ### Who This Affects Most - **Real Estate:** Opportunity to innovate and disrupt real estate industry by addressing housing crisis and abandoned properties. - **Nonprofit and Activism:** Opportunity for nonprofits and activist organizations to use creative campaigns and artistic expression to bring attention to social issues. - **Outdoor Advertising:** Opportunity to use water-based street art as a unique form of outdoor advertising for brands and businesses. ## Related on Trend Hunter - [Domestic Awareness Campaigns](https://www.trendhunter.com/trends/this-is-not-a-home.md) - [Abstract Fantasy Home Exhibitions](https://www.trendhunter.com/trends/abstract-fantasy-home.md) - [Housing Crisis Presentation Campaigns](https://www.trendhunter.com/trends/real-life-roomsets.md) - [Iced Car Showrooms](https://www.trendhunter.com/trends/iced-car-showroom.md) - [Contemporary Rental Housing Series](https://www.trendhunter.com/trends/the-canopy.md) - [Martian-Informed Inflatable Buildings](https://www.trendhunter.com/trends/martian-house.md) - [Self-Building Igloo Makers](https://www.trendhunter.com/trends/inland-iglu.md) - [Climate Relief Temporary Homes](https://www.trendhunter.com/trends/additive-manufacturing-homes-crisis.md) - [Emergency Refuge Shelter Replicas](https://www.trendhunter.com/trends/emergency-refuge-shelter.md)