# Ice Cube Diets Desert Labs Introduces Frozen, Green Appetite Suppressants By Marissa Liu | Published 2009-10-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ice-cube-diet References: [sustainableisgood](http://www.sustainableisgood.com/blog/2009/10/ice-cube-diet-natural-hoodia.html) & [theicecubediet](http://www.theicecubediet.com/) The [Ice Cube](https://www.trendhunter.com/trends/ice-cube-munchie-meal) Diet by [Desert Labs](https://www.trendhunter.com/trends/desert-dust) is the name that Hoodia Gordonii, a natural plant used for appetite suppression for many years overseas, is being marketed as in the U.S. The Ice Cube Diet works by eating one cube a day to help curb your urge to snack or overeat. The unique packaging by [Studio Merhav](https://www.trendhunter.com/trends/barrow-street-loft) in Tel Aviv and was designed to stand out in the frozen food section of your local grocer or health food store. The Ice Cube Diet is sold frozen and each all natural cube contains 13 calories, no stimulants, no artificial colors, no sugar, no fat, and no cholesterol added. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 21% | Activity: 88% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Appetite Suppressant Products:** The growing popularity of Ice Cube Diets and appetite suppressant products presents an opportunity for companies to develop innovative and convenient ways to curb snacking and overeating. - **Functional Frozen Food:** The introduction of the Ice Cube Diet highlights the potential for disruptive innovation in the frozen food industry by incorporating functional ingredients that offer health benefits. - **Creative Packaging Designs:** The unique packaging design of the Ice Cube Diet demonstrates the potential for disruptive innovation in the packaging industry by creating eye-catching and attention-grabbing designs for food products. ### Who This Affects Most - **Health and Wellness:** The Ice Cube Diet is a part of the health and wellness industry, which can explore new ways to promote appetite control and weight management. - **Food and Beverage:** The frozen food industry has an opportunity to develop and market functional frozen food products, such as appetite suppressant cubes, to cater to health-conscious consumers. - **Packaging:** The creative packaging design of the Ice Cube Diet showcases the potential for disruptive innovation in packaging, specifically for frozen food products, to attract consumers and differentiate brands. ## Related on Trend Hunter - [Nutrient-Infused Ice Cubes](https://www.trendhunter.com/trends/roxii-supercube.md) - [Dessert-Like Frozen Supplements](https://www.trendhunter.com/trends/nutri-ice.md) - [Whole Food Snack Cubes](https://www.trendhunter.com/trends/zero-cubes.md) - [Frozen Seaweed Cubes](https://www.trendhunter.com/trends/seaweed-cubes.md) - [Freeze-Dried Ice Cream Cubes](https://www.trendhunter.com/trends/frozen-cloud-by-panfruit.md) - [Convenient Frozen Soup Cubes](https://www.trendhunter.com/trends/soupologie-souper-cubes.md) - [Craft Coffee Ice Cubes](https://www.trendhunter.com/trends/coffee-ice-cube.md) - [Glowing Functional Ice Pops](https://www.trendhunter.com/trends/hydroice.md) - [Cloud-Shaped Stevia Cubes](https://www.trendhunter.com/trends/snowy-cubes.md)