# Ice Cream-Inspired Candy Bars Hershey's New Candy Bar Trio Explores Classic Frozen Dessert Flavors By Laura McQuarrie | Published 2021-05-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ice-creaminspired-candy-bars References: [wideopeneats](https://www.wideopeneats.com/hershey-bar/) & [hersheys](http://www.hersheys.com) [Hershey's](https://www.trendhunter.com/trends/milk-chocolate-with-caramel) is making it easy for people of all ages to welcome summer with a trio of all-new [ice cream-inspired candy bars](https://www.trendhunter.com/trends/snickers-white-ice-cream-bar). Unlike the brand's usual bars that are rich chocolate colors, these ones are light shades of pink, green and vanilla. There's a Birthday Cake white creme bar that's studded with rainbow sprinkles, a refreshing Cookies 'n' Mint bar that promises to please mint chocolate chip lovers and a Strawberries 'N' Creme flavor, also with a creme base. These satisfying candy bars will surely go down easily on their own and they have the potential to be layered into classic summertime treats like [S'mores](https://www.trendhunter.com/trends/hersheys-smores-mcflurry) for a fun twist on favorite food pairings. The cool and creamy bars are stamped with ice cream cone silhouettes and packaged in boxes that remind of decadent flavor ribbons. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 73% | Activity: 91% | Freshness: 10% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Ice-cream-inspired Candy Bars:** As consumers look for unique flavor and texture experiences in candy, creating ice-cream-inspired flavors and pastel colors presents a clear opportunity for confectionery manufacturers looking for disruption. - **Layered Treats:** Incorporating candy bars into classic summertime treats like S'mores presents an opportunity for businesses in the dessert and snack industries to add a unique twist on favorite food pairings. - **Decadent Packaging:** Brands can distinguish their products by creating packaging that not only matches the flavors but also delivers a sensory experience for customers, making the product stand out on store shelves. ### Sectors Adopting This - **Confectionery:** Confectionery manufacturers can tap into the trend of ice-cream-inspired candy bars to meet consumers' changing preferences for unique flavors and textures in their treats. - **Dessert:** Dessert businesses can incorporate candy bars into classic summer treats to create new and exciting experiences for customers and add variety to their menus. - **Snacks:** Snack manufacturers can explore the potential of ice-cream-inspired candy bars as a new flavor trend and offer a unique snacking experience to consumers who are looking for something different. ## Related on Trend Hunter - [Frozen Candy Bar Confections](https://www.trendhunter.com/trends/candy-bar-ice-cream.md) - [Caramel-Centric Chocolate Bars](https://www.trendhunter.com/trends/milk-chocolate-with-caramel.md) - [Ice Cream-Inspired Candy Bars](https://www.trendhunter.com/trends/nestl-sharing-bags.md) - [Ice Cream-Inspired Candy Bars](https://www.trendhunter.com/trends/kitkat-chocolate-mint-ice-cream.md) - [Patriotic Popping Candy Bars](https://www.trendhunter.com/trends/popping-candy-bar.md) - [Chocolate-Covered Frozen Fruit Desserts](https://www.trendhunter.com/trends/hersheys-frozen-fruit.md) - [Ice Cream-Inspired Chocolate Candies](https://www.trendhunter.com/trends/mms-cookies-creme.md) - [Whimsical Chocolate-Inspired Experiences](https://www.trendhunter.com/trends/hersheys-chocolate-world1.md) - [Sundae-Flavored Chocolate Candies](https://www.trendhunter.com/trends/milkybar-rowntrees-jelly-ice-cream.md)