# Ice Cream-Inspired Yogurt Muller's Ice Cream Yogurt Takes Inspiration from Frozen Treats By Laura McQuarrie | Published 2015-08-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ice-cream-yogurt References: [mullerquaker](http://www.mullerquaker.com/products/icecreaminspired/raspberry-chocolate-chip) & [mullerquaker](http://www.mullerquaker.com/muller-quaker-news/muller-introduces-new-ice-cream-inspired-flavors-nationwide) Ice cream and yogurt seem to have already converged in the form of frozen yogurt, but Müller is adding a twist to this category with [ice cream yogurt](https://www.trendhunter.com/trends/oikos-remix). The [Müller Yogurt](https://www.trendhunter.com/trends/mller-light) line takes inspiration from classic ice cream flavors like Mint Chocolate Chip, Vanilla Beam and Strawberries & Cream, delivering a [high amount of protein](https://www.trendhunter.com/trends/mller-x-myprotein) and indulgence with less than 210 calories. Unlike the stubby containers that many yogurt products come in, Müller Yogurt's novel line comes in tall tubs that have a slight resemblance to the base of an ice cream cone. Since ice cream cones themselves are hardly a portable treat, this is a practical way to take the beloved taste of ice cream on the go and still enjoy the familiar flavors chilled. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 22% | Activity: 40% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Ice Cream-inspired Yogurt:** Ice cream and yogurt converge with Müller's ice cream yogurt, opening up opportunities for innovative flavor combinations and healthier dessert options. - **Tall Tub Packaging:** Müller's tall tub packaging offers a practical and portable way to enjoy the taste of ice cream in yogurt form, presenting opportunities for unique branding and on-the-go snacking solutions. - **High Protein Indulgence:** Müller Yogurt's high protein content and indulgent flavors provide a disruptive innovation opportunity for companies looking to cater to health-conscious consumers while satisfying their dessert cravings. ### Sectors Adopting This - **Dairy:** The dairy industry can explore ice cream-inspired yogurt as a new product category to cater to consumers seeking healthier dessert alternatives. - **Snack Food:** The snack food industry could incorporate tall tub packaging to create convenient ice cream-inspired yogurt snacks, tapping into the market demand for portable and indulgent treats. - **Frozen Desserts:** The frozen dessert industry can leverage ice cream-inspired yogurt as a way to expand their product offerings and provide consumers with a guilt-free indulgence option. ## Related on Trend Hunter - [Mix-In Protein Yogurt Cups](https://www.trendhunter.com/trends/muller-and-myprotein.md) - [Dairy Brand Protein Treats](https://www.trendhunter.com/trends/mller-and-myprotein.md) - [Greek Frozen Yogurt Pints](https://www.trendhunter.com/trends/greek-frozen-yogurt-pints.md) - [Health-Conscious Greek Yogurt Treats](https://www.trendhunter.com/trends/greek-style-yoghurt-ice-cream.md) - [Spoonable Frozen Greek Yogurts](https://www.trendhunter.com/trends/yasso-frozen-greek-yogurt.md) - [Nutrition-Minded Protein Puddings](https://www.trendhunter.com/trends/mller-light.md) - [Dessert-Inspired Frozen Yogurts](https://www.trendhunter.com/trends/yogurtland-strawberries-n-cream.md) - [Yogurt-Based Gelatos](https://www.trendhunter.com/trends/yogurt-gelato.md) - [Frozen Greek Yogurt Mochis](https://www.trendhunter.com/trends/mochi-with-greek-yogurt.md)