# AR Ice Cream Wrappers My Yeti's Ice Cream Packaging Design Engages Kids with Augmented Reality By Laura McQuarrie | Published 2018-08-30 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/ice-cream-wrapper References: [packagingoftheworld](https://www.packagingoftheworld.com/2018/08/my-yeti.html) & [yeti.lasunka](http://yeti.lasunka.com/yeti_eng.html) On top of being drawn to the bright colors and fun characters depicted on My [Yeti's](https://www.trendhunter.com/trends/yeti-to-shine) ice cream wrappers, kids and parents alike will be interested in the fact that the [frozen snacks](https://www.trendhunter.com/trends/softserve-ice-cream-pouches) are paired with entertainment-providing augmented reality cartoons. While there are plenty of brand mascots that remain one-dimensional and never quite come to life beyond product packaging, My Yeti introduces an entire cast of characters that kids can join in adventures. A family of snow people is introduced to kids through a series of 20 cartoons, which are assigned to the different ice cream products at random. As a result of integrating [augmented reality technology into its packaging](https://www.trendhunter.com/trends/alpro-and-appetite-creative), My Yeti found that it was successful in changing the reason people want to purchase the product, which led to increased sales and repeat purchases. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 76% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Augmented Reality Packaging:** Augmented reality technology integrated into product packaging to enhance consumer experience and increase sales. - **Interactive Branding:** Use of interactive branding techniques to create a stronger connection between consumers and brands. - **Engaging Mascots:** Creation of three-dimensional brand mascots to boost brand appeal and instigate consumer interest. ### Where This Applies - **Food Packaging Industry:** Integration of augmented reality technology in food packaging industry to enhance customer engagement and brand loyalty. - **Children's Food Industry:** Incorporation of interactive branding and engaging brand mascots in products targeted at children for increased sales and brand recognition. - **Marketing and Advertising Industry:** Development of augmented reality advertising and marketing campaigns to promote brand awareness and customer engagement. ## Related on Trend Hunter - [Augmented Reality Milk Cartons](https://www.trendhunter.com/trends/emmi-milk-cartons.md) - [AI-Powered Gelato Packaging](https://www.trendhunter.com/trends/sweet-cheeks-1.md) - [Spooky AR Yogurt Packaging](https://www.trendhunter.com/trends/special-edition-halloween-packaging.md) - [Spooky Interactive Yogurt Packaging](https://www.trendhunter.com/trends/chobani-flip-greek-yogurt.md) - [Thermochromic Ink Packaging](https://www.trendhunter.com/trends/thermochromic-ink.md) - [Gamified Children's Care Products](https://www.trendhunter.com/trends/babyfirst-brand.md) - [AR-Enabled Oat Drink Packaging](https://www.trendhunter.com/trends/alpro-and-appetite-creative.md) - [AR Restaurant Packaging](https://www.trendhunter.com/trends/white-castle-3.md) - [AR Tea Packages](https://www.trendhunter.com/trends/immertia.md)