# Dance-Rewarding Vending Machines Seventeen's Ice Cream Vending Machine Initiates a Dance Off By Laura McQuarrie | Published 2014-04-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ice-cream-vending-machine References: [japantrends](http://www.japantrends.com/dance-with-an-idol-with-this-shibuya-vending-machine-ayami-muto/) & [ezaki-glico](http://www.ezaki-glico.com/release/20140408_2/index.html) On April 26th, the Seventeen [ice cream vending machine](https://www.trendhunter.com/trends/salad-stand-vending-machine) was set up in Shibuya’s Marui City, giving people the chance to bust a move in exchange for one of 17 Seventeen ice cream brand treats. The [Dance Dance Revolution-like vending machine](https://www.trendhunter.com/trends/vending-machine-toy) challenged people to choose a flavor and try to match the movements of up-and-coming star Ayami Muto onscreen, who wore a different color to represent each flavor. People that didn't have two left feet were rewarded with a [tasty ice cream treat](https://www.trendhunter.com/trends/nuii-adventure-wagon), as well as an animated video that digitized their dance movements. Before getting a cool and refreshing treat from the vending machine, performing a choreographed dance is a pretty fun way to work up an appetite. Although the machine was only around for a day, hopefully it will make some more surprise appearances throughout the summer. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 41% | Activity: 62% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Interactive Reward Systems:** Exploring vending machines that offer rewards based on fun interactions, such as dancing, can create engaging and memorable experiences for consumers. - **Digitization of Physical Movements:** The use of technology to digitize and visualize physical movements can offer personalized and interactive experiences, opening up opportunities for gamification and data collection. - **Surprise and Temporary Installations:** Temporary installations of unique vending machines can create buzz and anticipation among consumers, driving brand awareness and fostering a sense of exclusivity. ### Industries Being Reshaped - **Retail and Vending:** Innovative vending machine experiences can enhance consumer engagement and provide new avenues for product distribution and promotion. - **Entertainment and Gaming:** The incorporation of elements from dance and gaming culture into vending machines presents opportunities for creating immersive and entertaining experiences for consumers. - **Marketing and Advertising:** Temporary and surprising installations of interactive vending machines can serve as effective marketing tools, generating social media buzz and attracting attention from potential customers. ## Related on Trend Hunter - [Rewarding Dance Apps](https://www.trendhunter.com/trends/desperados-dance-club.md) - [Novel Robotic Vending Machines](https://www.trendhunter.com/trends/novel-robotic-vending-machine.md) - [Underwater Vending Machines](https://www.trendhunter.com/trends/underwater-vending-machine.md) - [Smart Vending Machines](https://www.trendhunter.com/trends/smart-vending-machines.md) - [Miniature Dance Game Cabinets](https://www.trendhunter.com/trends/dance-dance-revolution.md) - [Stress-Relieving Snack Booths](https://www.trendhunter.com/trends/i-scream-for-yasso.md) - [Soft Serve Dispenser Billboards](https://www.trendhunter.com/trends/soft-serve-dispensing-billboard.md) - [Sound-Dectecting AR Mirrors](https://www.trendhunter.com/trends/venting-machine.md) - [Collaborative Retailer Ice Creams](https://www.trendhunter.com/trends/baskinrobbins-x-mitsukoshi.md)