# Ice Cream Variety Packs Baskin-Robbins Brings More Choice Home with a New Six-Scoop Variety Pack By Georgia Wray Norsten | Published 2025-02-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ice-cream-variety-packs References: [instagram](https://www.instagram.com/baskinrobbinscanada) & [baskinrobbins](https://www.baskinrobbins.ca/?123)  Thanks to [Baskin-Robbins](https://www.trendhunter.com/trends/the-ultimate-take-home-sundae) ' latest innovation, ice cream variety packs are now making life sweeter for Canadian ice cream lovers. Designed to eliminate the struggle of choosing just one flavour, this first-of-its-kind grab-and-go pack offers a perfect mix of six fan-favourite scoops. Each variety pack includes 'Jamoca Almond Fudge,' 'Cookies and Cream,' 'Mint Chocolate Chip,' 'Gold Medal Ribbon,' 'Pralines ‘n Cream,' and 'Mango Tango,' providing a delicious mix of classics and bold choices. Whether for families, parties, or a solo treat, this pack ensures everyone gets a taste of what they love without the indecision. 'Our customers love pre-packed ice cream, so this new format gives them an easy way to bring home variety without compromise,' says Becky Felis, VP of [International](https://www.trendhunter.com/trends/croissant-pizza) Marketing at [Inspire Brands](https://www.trendhunter.com/trends/bacon-ranch-wagyu-blend-burger). Currently available at participating Baskin-Robbins shops across Canada, the Variety Pack will soon be available for delivery and online customization through the brand’s new digital ordering platform. Image Credit: Baskin Robins ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 79% | Activity: 76% | Freshness: 35% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Ice Cream Convenience:** The rise of variety packs meets consumers' craving for convenience, potentially transforming how frozen treats are marketed and consumed. - **Flavor Diversity:** Brands are capitalizing on flavor diversity to cater to a broad range of palate preferences, showcasing a shift towards personalized indulgence. - **Digital Customization:** The integration of online customization for ice cream purchases highlights a trend towards interactive and tailored consumer experiences in the food industry. ### Sectors Adopting This - **Food Retail:** Emerging variety packs could revolutionize the food retail industry by offering multi-flavor options that appeal to diverse consumer preferences. - **E-commerce:** The extension of ice cream variety packs into digital platforms underscores growth opportunities for e-commerce in the frozen food sector. - **Home Entertainment:** As variety packs become popular, the intersection with home entertainment suggests new avenues for the snack and leisure industry to explore. ## Related on Trend Hunter - [Ready-to-Eat Takeaway Sundaes](https://www.trendhunter.com/trends/the-ultimate-take-home-sundae.md) - [Branded Ice Cream Kits](https://www.trendhunter.com/trends/happiness-box-ice-cream-set.md) - [Breakfast-Inspired Ice Creams](https://www.trendhunter.com/trends/breakfast-ice-cream.md) - [American Dessert-Inspired Ice Creams](https://www.trendhunter.com/trends/breyers-ice-cream.md) - [Cookie S'mores-Inspired Ice Cream](https://www.trendhunter.com/trends/cookies-n-cream-smores.md) - [Creative Ice Cream Flavors](https://www.trendhunter.com/trends/flavour-slam.md) - [Frozen Box-Packaged Cakes](https://www.trendhunter.com/trends/cake-in-a-box.md) - [Assorted Cinnamon Roll Packs](https://www.trendhunter.com/trends/cinnabon-variety-packs.md) - [Mysterious Ice Cream Packs](https://www.trendhunter.com/trends/mystery-tasting-pack.md)