# Ice Cream Totes Clear Summer Beach Bags From Mulberry By TrendHead | Published 2009-04-12 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/ice-cream-totes-clear-beach-bags-from-mulberry References: [viecouture](http://www.viecouture.com/complete-your-summer-fun-with-mulberry-ice-cream-tote/) & [net-a-porter](http://www.net-a-porter.com/product/39169#) How cute is this this [clear plastic tote](https://www.trendhunter.com/trends/maria-olhovnikova) From [Mulberry](https://www.trendhunter.com/trends/mulberry-softie)? It makes you think of sunny days with blue skies and sandy beaches. For the right look, this tote should be teamed with a pair of big shades and flat sandals. The Mulberry tote is made of vinyl and has a lovely, cheeky and playful [ice cream illustration](https://www.trendhunter.com/trends/epure-xs-toast-bag) made by Julie Verhoeven on it. This bag is surely a perfect accessory for that hot holiday this summer. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 41% | Activity: 59% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### What's Driving This Trend - **Clear Plastic Totes:** The trend of clear plastic totes offers opportunities for innovative designs and customization options for summer accessories. - **Playful Illustrations:** The trend of playful illustrations on fashion accessories presents opportunities for collaborations with artists and designers to create unique and eye-catching products. - **Beach-themed Accessories:** The trend of beach-themed accessories, such as beach bags and sandals, provides opportunities for brands to cater to consumers seeking stylish and practical items for their summer adventures. ### Who This Affects Most - **Fashion Accessories:** Fashion accessory brands can capitalize on the trend of clear plastic totes by offering functional and fashionable options for consumers. - **Art and Design:** The art and design industry can explore partnerships with fashion brands to create playful illustrations on various products, including bags and accessories. - **Beach and Vacation Retail:** The beach and vacation retail industry can tap into the trend of beach-themed accessories, providing consumers with a wide range of stylish options for their summer trips. ## Related on Trend Hunter - [Drainable Summer Beach Bags](https://www.trendhunter.com/trends/steele-canvas-1.md) - [Woven Statement Totes](https://www.trendhunter.com/trends/holst-lee1.md) - [Stylish Cooler Accessories](https://www.trendhunter.com/trends/tote-cooler.md) - [Quilted Luxury Bags](https://www.trendhunter.com/trends/mulberry-softie.md) - [Limited Peach-Tonal Summer Totes](https://www.trendhunter.com/trends/peach-tote-bag.md) - [Co-Branded Fringed Totes](https://www.trendhunter.com/trends/31-phillip-lim-x-baileys-mini-market-tote.md) - [Fashion-Forward Grocery Totes](https://www.trendhunter.com/trends/waitrose-x-lulu-guinness-tote.md) - [Sunset-Inspired Pastel Tote Bags](https://www.trendhunter.com/trends/ll-bean-tote.md) - [Structural Transparent Bag Designs](https://www.trendhunter.com/trends/maria-olhovnikova.md)