# Experiential Ice Cream Shops Baskin-Robbins Unveiled a Next-Gen 'Moments' Ice Cream Shop Design By Laura McQuarrie | Published 2018-12-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ice-cream-shop-design References: [nrn](https://www.nrn.com/quick-service/baskin-robbins-unveils-next-generation-shop-california) & [baskinrobbins](https://www.baskinrobbins.com/) [Baskin-Robbins](https://www.trendhunter.com/trends/baskinrobbins-national-strawberry-month) unveiled a new ice cream shop design, a concept called 'Moments,' that is centered around creating entirely new kinds of experiences for guests. Inside the modernized ice cream shop, visitors will find themselves treated to new offerings called "ice cream novelties," which take the form of [premium, hand-dipped frozen treats](https://www.trendhunter.com/trends/ben-jerrys-ice-cream-bars) that are prominently displayed behind glass. Some of the other new menu offerings include [Polar Pizza](https://www.trendhunter.com/trends/galactic-brownie-ice-cream) slices, Smoothie Bars and an increased number of customization options. The first Moments concept store of its kind can now be found in Fresno, California, with more locations to be introduced across the United States as of 2019. Large, colorful murals are also key features within the contemporary ice cream concept shops, with the all-new location in California depicting landmarks and major attractions in Fresno. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 90% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Experiential Retail:** The Moments ice cream shop design focuses on creating unique experiences for customers, suggesting an opportunity for other retail industries to adopt experiential elements. - **Premium Customization:** The increased number of customization options at Baskin-Robbins Moments shops highlights the growing trend of consumers seeking personalized products, presenting an opening for businesses to offer customizable products in various industries. - **Handcrafted Novelty Treats:** The introduction of premium hand-dipped frozen treats as ice cream novelties suggests an opportunity for other food and dessert industries to create artisanal, handcrafted products that cater to consumers who value unique and high-quality offerings. ### Who This Affects Most - **Food and Beverage:** The Moments ice cream shop design and the introduction of new menu offerings provide inspiration for the food and beverage industry to innovate and create novel experiences and products. - **Retail:** The focus on experiential elements in the Moments ice cream shop design indicates the potential for the retail industry to enhance customer experiences and create immersive environments in their stores. - **Art and Design:** The incorporation of large, colorful murals in the new ice cream concept shops showcases the opportunity for the art and design industry to collaborate with businesses and create visually captivating spaces. ## Related on Trend Hunter - [Collaborative Retailer Ice Creams](https://www.trendhunter.com/trends/baskinrobbins-x-mitsukoshi.md) - [Rebranded Ice Cream Restaurants](https://www.trendhunter.com/trends/baskin-robbins-redesigned.md) - [Ice Cream-Only Retail Expansions](https://www.trendhunter.com/trends/unilevers-the-ice-cream-shop.md) - [Upgraded Experiential Museum Experiences](https://www.trendhunter.com/trends/museum-of-ice-creams.md) - [Creative Ice Cream Flavors](https://www.trendhunter.com/trends/flavour-slam.md) - [Beaded Ice Cream Cups](https://www.trendhunter.com/trends/mini-melts.md) - [Mystery Ice Cream Shops](https://www.trendhunter.com/trends/surprise-scoop.md) - [Coast-Inspired Ice Creams](https://www.trendhunter.com/trends/beach-day-ice-cream.md) - [On-Demand Mobile Ice Cream Stores](https://www.trendhunter.com/trends/mobile-ice-cream-store.md)