# Deli Ice Cream Sandwiches This Pastrami Ice Cream Sandwich Flavor Boast Bold Savory Seasonings By M | Published 2015-08-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ice-cream-sandwich-flavor References: [eater](http://www.eater.com/2015/8/18/9173971/pastrami-ice-cream-sandwich-coolhaus) & [eatcoolhaus](https://eatcoolhaus.com/) It's rare that when thinking of an ice cream sandwich flavor, a pastrami sandwich pops into your head but thanks to Los Angeles-based bakery [Coolhaus](https://www.trendhunter.com/trends/brave-robot-x-coolhaus), you can enjoy the popular sandwich in a creamy chilled form. Coolhaus really took things to the next level by making an ice cream sandwich that is primarily savory ingredients. The creamy frozen sandwich comes with a large scoop of pastrami ice cream complete with chunks of the popular deli meat placed between two marble rye bread cookies to replicate the Reuben. The cookie even has aromatic caraway seeds scattered on top for authenticity. Bizarre food pairings such as this showcases how dedicated foodies are willing to try obscure savory and sweet food mash-ups for status and bragging rights alone. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 33% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Savory Ice Cream Sandwiches:** The trend of creating ice cream sandwiches with unconventional savory flavors opens opportunities for innovative flavor combinations. - **Bizarre Food Pairings:** The popularity of unusual food mash-ups highlights the demand for unique culinary experiences and presents opportunities for creative chefs. - **Obscure Sweet and Savory Combinations:** The willingness of food enthusiasts to try obscure sweet and savory food pairings indicates a niche market for innovative flavor profiles. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can explore new flavor combinations and create innovative products to cater to the demand for unconventional taste experiences. - **Hospitality:** Hotels, restaurants, and cafes can incorporate bizarre food pairings into their menus to attract adventurous eaters and differentiate themselves from competitors. - **Food Manufacturing:** Food manufacturers can develop unique and unconventional ice cream sandwich flavors to cater to the growing market of consumers seeking unusual culinary experiences. ## Related on Trend Hunter - [Savory-Sweet Dessert Bagels](https://www.trendhunter.com/trends/ice-a-bagel.md) - [Burger-Inspired Ice Creams](https://www.trendhunter.com/trends/cheeseburger-ice-cream.md) - [Tri-Color Ice Cream Sandwiches](https://www.trendhunter.com/trends/neapolitan-ice-cream-sandwich.md) - [Lemonade-Infused Ice Cream Sandwiches](https://www.trendhunter.com/trends/summer-shandwich.md) - [Chef-Inspired Ice Cream Sandwiches](https://www.trendhunter.com/trends/nightingale-ice-cream-sandwiches.md) - [Frozen Brownie Cookie Treats](https://www.trendhunter.com/trends/salted-caramel-ice-cream-sandwich.md) - [Sandwich-Flavored Ice Creams](https://www.trendhunter.com/trends/peanut-butter-and-jelly-flavor.md) - [Sauerkraut-Topped Pastrami Sandwiches](https://www.trendhunter.com/trends/earls-pastrami.md) - [Ice Cream-Topped Sandwiches](https://www.trendhunter.com/trends/nashville-hot-crispy-chicken-ice-cream-sandwich.md)