# Ice Cream Sandwich Sticks Popbar is Selling the First-Ever Gelato Sandwich, the 'popWich' By Laura McQuarrie | Published 2017-05-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ice-cream-sandwich-dessert References: [trndmonitor](https://trndmonitor.com/food-spotlight-popbar-handcrafted-frozen-treats-on-a-stick-announces-new-product/) & [pop-bar](http://www.pop-bar.com/) In addition to serving a range of inventive frozen desserts on sticks, like 'PopGelato' and ;PopSorbetto,' [Popbar](https://www.trendhunter.com/trends/oscar-meyer-cold-dog) is now introducing an all-new ice cream sandwich dessert on a stick called the 'popWich.' Rather than being made with ice cream, the popWich is a [gelato sandwich on a stick](https://www.trendhunter.com/trends/bubbies-mini-ice-cream-cookie-sandwiches). Varieties available from Popbar include Classic Vanilla, as well as other inventive types with flavors like green tea, passion fruit and tiramisu. To add texture and flavor to the unique ice cream sandwich desserts, Popbar dips some of the treats in dark, white and milk chocolate, and adds crunchy bits of coconut shavings, waffle cones, nuts, caramel corn and more. For the creation of this new dessert, Popbar credits its customers, saying: "Brought to fruition by popular request, your new dessert goal owes its glory to the Popbar fan." ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 53% | Activity: 36% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Gelato Sandwiches:** The introduction of gelato sandwiches on a stick presents a disruptive innovation opportunity for ice cream dessert makers to offer unique and convenient frozen treats. - **Inventive Flavors:** The use of innovative flavors like green tea and passion fruit in gelato sandwiches on sticks opens up opportunities for flavor experimentation and sets trends for the ice cream industry. - **Creative Toppings:** The incorporation of various toppings like coconut shavings and caramel corn in gelato sandwiches provides a chance for dessert makers to create unique and visually appealing frozen treats. ### Industries Being Reshaped - **Frozen Dessert Industry:** The introduction of gelato sandwiches on a stick offers a disruptive innovation opportunity for companies in the frozen dessert industry to diversify their product offerings and attract new customers. - **Confectionery Industry:** The inclusion of chocolate coatings and crunchy toppings in gelato sandwiches presents a disruptive innovation opportunity for confectionery companies to create hybrid products that combine ice cream and chocolate treats. - **Food Retail Industry:** The popularity of unique and convenient frozen treats like gelato sandwiches on sticks creates opportunities for retailers in the food industry to expand their dessert product offerings and satisfy consumer demand. ## Related on Trend Hunter - [Novelty Gelato Pops](https://www.trendhunter.com/trends/gelato-pop.md) - [Ice Cream Sandwich Pop-Ups](https://www.trendhunter.com/trends/chips-ahoy-popup.md) - [Dipped Cookie Sandwiches](https://www.trendhunter.com/trends/dipped-cookie-sandwiches.md) - [Stroopwafel Ice Cream Sandwiches](https://www.trendhunter.com/trends/stroopwafel-ice-cream-sandwich.md) - [Frozen Toaster Pastry Sandwiches](https://www.trendhunter.com/trends/poptart-ice-cream-sandwiches.md) - [Frozen Toaster Pastry Treats](https://www.trendhunter.com/trends/poptarts-and-chain.md) - [Dessert-Inspired Ice Cream Bars](https://www.trendhunter.com/trends/dairy-ice-cream-bars.md) - [Three-in-One Frozen Treats](https://www.trendhunter.com/trends/goodpop-neapolitan-pops.md) - [Macaron Ice Cream Sandwiches](https://www.trendhunter.com/trends/loriginal-macaron-ice-cream.md)