# Ice Cream Fanny Packs The M&M'S Ice Cream Sammy Pack Drops in Time for Summer By Grace Mahas | Published 2022-08-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ice-cream-sammy-pack References: [mms](http://www.mms.com/mms-ice-cream)  In celebration of National Ice Cream Sandwich Day, [Mars'](https://www.trendhunter.com/trends/mobile-ice-cream-store) [M&M'S Ice Cream](https://www.trendhunter.com/trends/peanut-butter-ice-cream-cookie-sandwich) announced the launch of the 'M&M'S Ice Cream Sammy Pack.' The vibrant new accessory was designed to carry the M&M'S Ice Cream Cookie Sandwiches and features a removable cooling pack. The fanny pack also boasts summer-inspired imagery influenced by classic and bright M&M'S lentils. Mars is always thinking about the consumer, so we designed the M&M'S Ice Cream Sammy Pack – a fun and fashionable way for M&M'S Ice Cream fans to enjoy the product anytime, anywhere. With our M&M'S Ice Cream Sammy Pack, we hope to inspire moments of everyday happiness, bring people together and celebrate the summer season with Mars' famous brands and ice cream," said Jayesh Shah, [Mars Ice Cream](https://www.trendhunter.com/trends/late-night-ice-cream-truck) Marketing Director. Fans can enter online to win one of the limited-edition M&M'S Ice Cream Sammy Packs, alongside a box of four M&M'S Ice Cream Cookie Sandwiches. Entries will close on August 16 at 11:59 PM ET, with the lucky winners selected and notified shortly after. Image Credit: M&M'S ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 75% | Activity: 84% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Key Themes Behind This Trend - **Ice Cream Accessories:** Design and manufacture trendy and efficient carrier bags or accessories for frozen produce for modern consumers who prioritize convenience. - **Branded Merchandise:** Create or consolidate seasonal and promotional marketing campaigns that incorporate custom-made merchandise with the brand image to increase audience engagement and interaction. - **Limited-edition Product Drops:** Conduct periodic releases of limited-edition products or accessories that promote brand loyalty and exclusivity, and foster excitement and anticipation among existing or potential customers. ### Where This Applies - **Food and Beverage:** Develop and market innovative and convenient food packaging ideas that streamline the consumption of products and improve customer satisfaction and experience. - **Merchandising:** Build unique and engaging marketing strategies that incorporate creative promotional products, merchandise, and events that increase brand recognition and consumer loyalty. - **Fashion and Accessories:** Collaborate with food companies to create aesthetically pleasing yet practical accessories that merge fashion and function while delivering high-quality brand experiences. ## Related on Trend Hunter - [Nutty Ice Cream Sandwiches](https://www.trendhunter.com/trends/peanut-butter-ice-cream-cookie-sandwich.md) - [Late-Night Ice Cream Trucks](https://www.trendhunter.com/trends/late-night-ice-cream-truck.md) - [Dog-Friendly Treat Packs](https://www.trendhunter.com/trends/national-dog-days.md) - [Nostalgic Packed Lunches](https://www.trendhunter.com/trends/pbj-packed-lunch-specials.md) - [Sundae-Flavored Easter Candies](https://www.trendhunter.com/trends/mms-easter-sundae.md) - [Indulgent At-Home Frozen Treats](https://www.trendhunter.com/trends/ice-cream-products.md) - [Decadent Ice Cream Launches](https://www.trendhunter.com/trends/new-ice-cream-flavor-1.md) - [Ice Cream-Inspired Chocolate Candies](https://www.trendhunter.com/trends/mms-cookies-creme.md) - [Mochi Ice Cream Sandwiches](https://www.trendhunter.com/trends/mochi-ice-cream-sandwiches.md)