# Ice Cream Reward Programs Häagen-Dazs is Largely Focusing on Consumer Loyalty and Brand Identity By Kalin Ned | Published 2019-05-03 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/ice-cream-reward References: [haagendazs.us](https://www.haagendazs.us/shops/loyalty) & [haagendazs.us](https://www.haagendazs.us/about/news/freeconeday) May is a big month for beloved dessert company Häagen-Dazs as the business is launching an ice cream reward program, hosting a Free Cone Day, and honoring the hardworking bees. The Häagen-Dazs Sweet Rewards is a way for the brand to amp up consumer loyalty. Individuals will be able to earn points on every dollar spent in the shop and unlock special deals. Moreover, upon the download of the app and the first purchase, consumers will be able to enjoy a complimentary cone. In addition to this, Häagen-Dazs will be giving out free scoops on Mat 14th between four and eight o'clock at participating locations in the USA. Aside from the exciting event and the enticing ice cream reward program, Häagen-Dazs is also honoring the bees by certifying select ice creams with a Bee Better Certification. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 63% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Consumer Loyalty Programs:** Disruptive innovation opportunity: Develop a digital loyalty program that rewards customers for purchases and offers personalized deals. - **Free Cone Days:** Disruptive innovation opportunity: Host regular free cone days to attract new customers and create buzz around the brand. - **Sustainable Certifications:** Disruptive innovation opportunity: Certify products with sustainability labels to appeal to environmentally-conscious consumers. ### Who This Affects Most - **Food and Beverage:** Disruptive innovation opportunity: Incorporate loyalty programs in the food and beverage industry to increase customer retention and repeat business. - **Retail:** Disruptive innovation opportunity: Implement free promotional events in the retail industry to drive foot traffic and boost sales. - **Environmental:** Disruptive innovation opportunity: Launch sustainable certification programs in various industries to cater to eco-friendly consumer demands. ## Related on Trend Hunter - [Complimentary Frozen Treat Promotions](https://www.trendhunter.com/trends/dairy-queen-national-ice-cream-day.md) - [Celebrative Ice Cream Promotions](https://www.trendhunter.com/trends/cone-and-blizzard.md) - [Sporty Ice Cream-Themed Activations](https://www.trendhunter.com/trends/hagendazs-flavour-club.md) - [Revamped Ice Cream Shops](https://www.trendhunter.com/trends/thats-dazs.md) - [Interactive Food Bank Partnerships](https://www.trendhunter.com/trends/hagendazs-and-giftameal.md) - [Ice Cream-Inspired Superbowl Campaigns](https://www.trendhunter.com/trends/nicefrank.md) - [Founder-Honoring Ice Creams](https://www.trendhunter.com/trends/hagendazs-ice-cream-flavor.md) - [Playfully Indulgent Ice Cream](https://www.trendhunter.com/trends/city-sweets-collection.md) - [Bake Shop-Themed Ice Creams](https://www.trendhunter.com/trends/graeters.md)