# Indulgent At-Home Frozen Treats These New Mars Ice Cream Products Come in Three Varieties By Michael Hemsworth | Published 2023-01-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ice-cream-products References: [foodbev](https://www.foodbev.com/news/mars-unveils-three-new-ice-cream-products/) & [bel.mars](https://bel.mars.com/ice-cream)  These new [Mars](https://www.trendhunter.com/trends/new-ice-cream-flavor-1) ice cream products are being launched for the new year as a series of treats for consumers to pick up when seeking out a way to enjoy a flavorful dessert from the comfort of home. The products are part of the [Twix](https://www.trendhunter.com/trends/ice-cream-kit), M&M's and Dove ranges, and includes Dove Mini Sticks, Twix Cookie Dough ice cream and M&M's Cookie [Sandwiches](https://www.trendhunter.com/trends/toasted-sandwiches). The products are hitting retailer store shelves now, but will continue to roll out to retailers in March as part of a nationwide expansion. The treats respond to changing consumers habits as a growing number of shoppers seek out ways to enjoy high-quality desserts from the comfort of home. The new Mars ice cream products play with flavors, but also incorporate different textures to satisfy a range of different dessert preferences. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 60% | Activity: 61% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **At-home Indulgence:** Creating high-quality, indulgent desserts for at-home consumption is a growing trend within the food industry. - **Innovative Flavor Play:** Incorporating unique and unexpected flavor combinations is a trend within the frozen dessert industry, as brands look to differentiate themselves and appeal to adventurous consumers. - **Texture Variety:** Creating desserts with a range of textures, such as crunchy and creamy, is a trend within the frozen dessert industry as brands meet consumers' desire for more complex experiences. ### Who This Affects Most - **Frozen Desserts:** This industry has an opportunity for disruptive innovation through the development of new products that cater to consumers' desires for unique flavors and textures for at-home consumption. - **Snack Foods:** This industry has an opportunity to incorporate indulgent dessert flavors into their products, as consumers seek out sweet and satisfying snacks. - **Grocery Retail:** This industry has an opportunity to invest in promoting and expanding their frozen dessert sections to meet the growing demand for high-quality, at-home indulgence. ## Related on Trend Hunter - [Decadent Ice Cream Launches](https://www.trendhunter.com/trends/new-ice-cream-flavor-1.md) - [American Dessert-Inspired Ice Creams](https://www.trendhunter.com/trends/breyers-ice-cream.md) - [Candy Sundae Kits](https://www.trendhunter.com/trends/ice-cream-kit.md) - [Candy Bar-Inspired Ice Creams](https://www.trendhunter.com/trends/twix-ice-cream-cones.md) - [Expansive Ice Cream Collections](https://www.trendhunter.com/trends/magnum-ice-cream-flavors.md) - [Frozen Spherical Chocolate Treats](https://www.trendhunter.com/trends/maltesers-ice-cream-bars.md) - [Whipped Candy Ice Creams](https://www.trendhunter.com/trends/milky-way-ice-cream.md) - [Snacking-Friendly Ice Cream Products](https://www.trendhunter.com/trends/cadbury-ice-cream-products.md) - [Branded Bite-Sized Ice Creams](https://www.trendhunter.com/trends/snickers-ice-cream-minis.md)