# Retro Ice Cream Packaging Eroski's Ice Cream Product Packaging Takes Cues from Frozen Treat Trucks By Laura McQuarrie | Published 2014-07-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ice-cream-product-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2014/07/eroski-ice-cream-wafers.html) & [supperstudio](http://supperstudio.com/portfolio/ice-cream-wafers/) The ice cream product packaging for [Eroski](https://www.trendhunter.com/trends/eroski-and-ausolan) Ice Cream Wafers takes a page out of the past for its styling, using [retro-inspired colors and patterns](https://www.trendhunter.com/trends/newstalgia-1) that you might have once found on the interior of a small ice cream parlor, a cart or a van. Eroski Ice Cream Wafers' products include waffle cones and ice cream cones, which are now packaged in boxes that help to easily differentiate the various product types by color. The designs by [Spain's](https://www.trendhunter.com/trends/fantasty-football-cards) Supperstudio all feature playful illustrations, bold and unusual color combinations, polka dots and stripes, putting a neo-vintage twist on these classic ice cream products. These whimsical designs are not only nostalgic, but they are perfect for summer no matter what era you happen to be in, especially because they're so poppy, fun and bright. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 41% | Activity: 60% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Retro-inspired Packaging:** Opportunity for companies to tap into nostalgia by creating packaging designs with retro-inspired colors and patterns. - **Differentiating Product Types:** Opportunity to use packaging designs that help consumers easily distinguish between different product types. - **Neo-vintage Twist:** Opportunity to combine modern and vintage elements in packaging design to create a unique and eye-catching look. ### Who This Affects Most - **Food & Beverage:** Food and beverage companies can leverage retro-inspired packaging to enhance brand appeal and create a sense of nostalgia. - **Retail:** Retailers can explore packaging that helps in easily identifying different product types and attract customers with eye-catching designs. - **Graphic Design:** Graphic design firms can offer their expertise in creating neo-vintage packaging designs for a range of products, offering a fresh take on traditional styles. ## Related on Trend Hunter - [Redesigned Ice Cream Brands](https://www.trendhunter.com/trends/enlightened-rebrand.md) - [CPG-Inspired Ice Creams](https://www.trendhunter.com/trends/the-ice-cream-project-anya-hindmarch.md) - [Vintage Dairy-Inspired Packaging](https://www.trendhunter.com/trends/cabot-triple-cream.md) - [AI-Powered Gelato Packaging](https://www.trendhunter.com/trends/sweet-cheeks-1.md) - [Ice Cream Branding Initiatives](https://www.trendhunter.com/trends/ice-cream-cakes.md) - [Dipped Cookie Sandwiches](https://www.trendhunter.com/trends/dipped-cookie-sandwiches.md) - [Topping-Paired Prepackaged Sundaes](https://www.trendhunter.com/trends/carte-dor-sundae.md) - [Nostalgic Ice Cream Treats](https://www.trendhunter.com/trends/van-leeuwen-ice-cream-products.md) - [Lollipop-Inspired Ice Creams](https://www.trendhunter.com/trends/la-menorquina-chupa-chups.md)