# Grab-and-Go Ice Cream Pouches CVT2Go's Soft-Serve Ice Creams are Sold in Frozen Pouches By Laura McQuarrie | Published 2023-10-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ice-cream-pouches References: [berryondairy](https://www.berryondairy.com/frozen-desserts.html/) & [cvtsoftserve](https://www.cvtsoftserve.com/cvt2go)  From classic crispy cones to [cups piled high with toppings](https://www.trendhunter.com/trends/dippin-dots-ice-cream-sundaes), there are countless ways to savor the sweetness of ice cream, and CVT2Go is introducing yet another option with its [soft-serve ice cream pouches](https://www.trendhunter.com/trends/motts-fruit-smoothie). With CVT2Go, CVT [Soft Serve](https://www.trendhunter.com/trends/soft-serve-dispensing-billboard) is entering the retail space after nearly a decade of scooping soft-serve ice cream from a food truck. Just like the grab-and-go experience ice cream lovers are used to, there are two classic flavors to choose from: chocolate and vanilla. These mess-free, machine-free ice cream pouches do away with the need for spoons, scoops or other serving vessels, and they share the best of just seven all-natural ingredients. As CVT2Go says, "Buy it frozen, wait 'til it starts to thaw and eat it on the go." ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 65% | Activity: 83% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Convenient Ice Cream Packaging:** CVT2Go's soft-serve ice cream pouches offer a convenient and mess-free way to enjoy ice cream on the go. - **Expansion Into Retail Space:** CVT Soft Serve's move into the retail space with CVT2Go opens up new opportunities to reach a larger customer base. - **Simplified Ingredients:** CVT2Go's ice cream pouches showcase the trend of using minimal, all-natural ingredients for a clean and simple product. ### Sectors Adopting This - **Food Packaging:** The innovative ice cream pouches from CVT2Go highlight the potential for new packaging solutions in the food industry. - **Food Truck and Dessert Industry:** CVT Soft Serve's expansion into retail with CVT2Go presents an opportunity for food truck and dessert businesses to explore new retail channels. - **Health and Wellness:** CVT2Go's emphasis on natural ingredients aligns with the growing demand for healthier food options, creating opportunities for health-focused industries. ## Related on Trend Hunter - [Soft-Serve Ice Cream Pouches](https://www.trendhunter.com/trends/softserve-ice-cream-pouches.md) - [At-Home Soft-Serve Frozen Desserts](https://www.trendhunter.com/trends/soft-frozen-desserts.md) - [Pint-Sized Ice Cream Mixes](https://www.trendhunter.com/trends/true-scoops-ice-cream-mixes.md) - [Alcohol-Infused Ice Cream Pouches](https://www.trendhunter.com/trends/coolish.md) - [Frozen Soft Serve Cones](https://www.trendhunter.com/trends/soft-serve-cones.md) - [At-Home Soft-Serve Makers](https://www.trendhunter.com/trends/gourmia-softsnap.md) - [Vanilla Vegan Soft Serves](https://www.trendhunter.com/trends/vegan-soft-serve.md) - [Upside Down Ice Creams](https://www.trendhunter.com/trends/vice-versa.md) - [Soft Serve-Inspired Frozen Desserts](https://www.trendhunter.com/trends/blue-bunny-soft-scoopable.md)