# Surreal Ice Cream Photography Ben Denzer's Instagram Account Portrays Melting Desserts and Books By Kalin Ned | Published 2018-08-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ice-cream-photography1 References: [dezeen](https://www.dezeen.com/2018/08/03/ben-denzer-instagram-books-ice-cream-in-summery-photography/) & [instagram](https://www.instagram.com/ice_cream_books/) One can term Ben Denzer's work as ice cream photography, others can argue it is about books. The fact of the matter is that the New York-based photographer has taken it upon himself to create a domineering relationship between aesthetically friendly books and [melting iced desserts](https://www.trendhunter.com/trends/greyscale-gelato). The artistic project began as an experimental [Instagram](https://www.trendhunter.com/trends/ai-generated-world) account. As the currents of social media are fairly unpredictable, Ben Denzer's popularity quickly rose up to 22,800 followers. The project could not simply be termed as ice cream photography, however. One of the creative's main fascination is the essence of the book — a thing that is both object and content. Thus, in his experimental images, Denzer relies on chromatic backgrounds and absurdist positioning. In a form that combines the styles of the avant-garde and pop art, the creative is able to successfully establish a striking visual relationship. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 88% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Ice Cream Photography:** Disruptive innovation opportunity: Exploring new artistic expressions by combining unconventional subjects like melting desserts and books. - **Experimental Instagram Accounts:** Disruptive innovation opportunity: Pushing the boundaries of social media content by creating unique and visually appealing projects. - **Aesthetic Relationships:** Disruptive innovation opportunity: Exploring the connection between different elements, such as books and melting ice cream, to create visually striking compositions. ### Who This Affects Most - **Photography:** Disruptive innovation opportunity: Transforming traditional photography by experimenting with unconventional subject matter. - **Social Media Marketing:** Disruptive innovation opportunity: Developing new strategies and content ideas for Instagram and other social media platforms. - **Art and Design:** Disruptive innovation opportunity: Pushing the boundaries of traditional art mediums by incorporating unusual combinations and styles. ## Related on Trend Hunter - [Ice Cream-Resembling Lamps](https://www.trendhunter.com/trends/soft-serve-lamp.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Unique Artistic Books](https://www.trendhunter.com/trends/amusebouche.md) - [Sensory Recalibration Desserts](https://www.trendhunter.com/trends/opaque-ice-cream.md) - [Jet-Black Ice Creams](https://www.trendhunter.com/trends/opaque.md) - [Savory-Sweet Dessert Bagels](https://www.trendhunter.com/trends/ice-a-bagel.md) - [Nostalgic Bakery-Inspired Ice Creams](https://www.trendhunter.com/trends/bakery-ice-creams.md) - [Protest-Inspired Ice Creams](https://www.trendhunter.com/trends/watermelon-ice-cream.md) - [CPG-Inspired Ice Creams](https://www.trendhunter.com/trends/the-ice-cream-project-anya-hindmarch.md)