# Multi-Room Dessert Parties Magnum's London Ice Cream Party Includes Drinks, Sweets and Music By Laura McQuarrie | Published 2016-04-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ice-cream-party References: [eventmagazine](http://www.eventmagazine.co.uk/pictures-magnum-launches-new-double-range-london/brands/article/1392140) & [magnumicecream](http://www.magnumicecream.com/) To kick off the launch of its Magnum Double range, Magnum threw an [ice cream party](https://www.trendhunter.com/trends/kolkata-chai-x-oatly) in London. The event unfolded over three rooms, which included separate spaces devoted to a [dipping bar](https://www.trendhunter.com/trends/pepsi-put-it-on-ice-bar), a beverage bar and finally, a branded DJ booth in the last room, which provided a place for guests to mingle while enjoying music and their ice cream treats. Throughout the spaces, Magnum played up campaign taglines like: "release the beast" and "dare to go double." The launch of Magnum Double was hosted by Suki Waterhouse, who is the face of the new range. This Magnum party converges [experiential marketing and customization](https://www.trendhunter.com/trends/ghirardellis-sampling-event) for an event consumers are pleased to participate in. Magnum is promising that this will not be the last of the wild events it plans to host this summer. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 55% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Experiential Marketing:** Creating immersive events that engage and delight consumers to promote products or brands. - **Customization:** Offering personalized experiences or products that cater to individual preferences. - **Branded Entertainment:** Incorporating brand messaging and experiences into entertainment events or venues. ### Where This Applies - **Food & Beverage:** Opportunity to create unique dining experiences and events that merge food, drinks, and entertainment. - **Event Planning:** Utilizing experiential marketing strategies to create unforgettable events and experiences for clients. - **Entertainment:** Exploring partnerships with brands to integrate immersive brand experiences into entertainment venues or events. ## Related on Trend Hunter - [Dual Ice Cream Bars](https://www.trendhunter.com/trends/ice-cream-barpopup.md) - [Marbled Ice Cream Desserts](https://www.trendhunter.com/trends/magnum-utopia-ice-cream.md) - [Sound-Focused Ice Cream Ads](https://www.trendhunter.com/trends/magnum-ice-cream-ads.md) - [Blended Flavor Ice Creams](https://www.trendhunter.com/trends/magnum-remix.md) - [Ice Cream-Branded ASMR Studios](https://www.trendhunter.com/trends/asmr-studio.md) - [Sporty Ice Cream-Themed Activations](https://www.trendhunter.com/trends/hagendazs-flavour-club.md) - [Expansive Ice Cream Collections](https://www.trendhunter.com/trends/magnum-ice-cream-flavors.md) - [Mood-Themed Frozen Treats](https://www.trendhunter.com/trends/magnum-1.md) - [Artisanal Gelato Frozen Treats](https://www.trendhunter.com/trends/magnum-signature.md)