# Transparent Frozen Treat Packaging The Carte D’or Freshline Ice Cream Packaging Design is Stylish By Michael Hemsworth | Published 2019-03-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ice-cream-packaging-design References: [tuvie](http://www.tuvie.com/freshline-carte-dor-freshline-ice-cream-packaging-design/) The conceptual Carte D’or Freshline ice cream packaging design is a new approach to [frozen dessert containers](https://www.trendhunter.com/trends/blue-cream) that puts the product front and center instead of relying on graphical imagery. Featuring a [see-through design](https://www.trendhunter.com/trends/inline-plastics-safetchef), the packaging relies on the formulation of the ice cream within to convey the high-quality nature of the product to prospective shoppers. This creates a literal and figurative sense of transparency for consumers to appreciate when shopping to encourage a stronger relationship between product and shopper. The conceptual Carte D’or Freshline ice cream packaging design is the design work of Merve Nur Sökmen and features an all-in-one experience that comes with a spoon for easily eating the entire serving in one sitting. This addresses the preference of many consumers who are looking for a portioned way to indulge their sweet tooth. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 93% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Transparent Packaging:** The use of see-through packaging design emphasizes transparency and showcases the quality of the product. - **Minimalistic Packaging:** This design approach focuses on simplicity and removes unnecessary graphical imagery, allowing the product to take center stage. - **Convenience Packaging:** Packaging that incorporates added features, such as a built-in spoon, offers a convenient and enjoyable experience for consumers. ### Industries Being Reshaped - **Food Packaging:** Transparent and minimalistic packaging designs offer opportunities to create an attractive and informative presentation for various food products. - **Ice Cream Industry:** Innovative packaging solutions like transparent and convenience-focused designs can enhance the appeal and consumer experience within the ice cream industry. - **Consumer Goods:** The use of transparent packaging and minimalistic design is relevant across a variety of consumer goods industries, offering opportunities for unique and engaging product presentations. ## Related on Trend Hunter - [Soft-Serve Ice Cream Pouches](https://www.trendhunter.com/trends/softserve-ice-cream-pouches.md) - [Topping-Paired Prepackaged Sundaes](https://www.trendhunter.com/trends/carte-dor-sundae.md) - [Sustainable Food Packaging Designs](https://www.trendhunter.com/trends/placon-crystal-seal-delectables.md) - [Low-Density Ice Cream Packaging](https://www.trendhunter.com/trends/propafilm-vl40.md) - [Accessible Cooler Packaging](https://www.trendhunter.com/trends/vodka-soda-sunset.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Coffin-Shaped Ice Cream Tubs](https://www.trendhunter.com/trends/the-alchemist-by-jdo.md) - [Recyclable Frozen Treat Packaging](https://www.trendhunter.com/trends/lecta-metalvac-ice-cream.md) - [Deluxe Mini Frozen Treats](https://www.trendhunter.com/trends/carte-dor-products.md)