# Immersive Ice Cream Museums L.A.'s Whimsical Ice Cream Museum Attracts Social Media Users By Ell Smith | Published 2017-05-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ice-cream-museums References: [forbes](https://www.forbes.com/sites/andrewbender/2017/04/25/museum-of-ice-cream-is-the-hottest-ticket-in-los-angeles/#9dfe39b46396) Los Angeles has joined the likes of New York in opening a whimsical and [Instagram](https://www.trendhunter.com/trends/whataburger-museum-of-art)-able Ice Cream Museum. This [immersive, ice cream-themed art experience](https://www.trendhunter.com/trends/the-pint-of-no-return) invites viewers to play, admire and indulge. Pink clad, and covered in sprinkles, L.A's Ice-Cream Museum targets millennials and social media users alike with 10 galleries worth of ice cream and candy-related experiences. Rooms are packed with suspended bananas, melting Popsicles, life-sized gummy bears and an interactive [pool of sprinkles](https://www.trendhunter.com/trends/artisanal-ice-cream-popup) you can literally dive into, making for an experience too colorful not to photograph. Founder and creative director Maryellis Bunn says the project sprouted from a quarter-life crisis crisis."For me it came down to, 'What do I love?' and what I love is ice cream." The mouthwatering exhibition was extended an extra week due to its high popularity and is currently the hottest ticket in Los Angeles. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 88% | Activity: 90% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Immersive Experience Museums:** Opportunities for companies to create immersive experiences in a physical space to attract millennials and social media users. - **Interactive Art Installations:** Opportunities for artists to create interactive installations that invite viewers to play, admire and indulge. - **Instagram-able Exhibitions:** Opportunities for companies to create visually stunning exhibits that are shareable on social media platforms. ### Who This Affects Most - **Museums and Galleries:** Museums and galleries can attract new audiences by creating immersive and interactive experiences. - **Food and Beverage:** Food and beverage companies can create events and experiences that feature their products in an interactive and visually appealing way. - **Marketing and Advertising:** Marketing and advertising agencies can work with companies to create branded interactive experiences that are shareable on social media platforms. ## Related on Trend Hunter - [Savory-Sweet Dessert Bagels](https://www.trendhunter.com/trends/ice-a-bagel.md) - [Ice Cream-Museum Partnerships](https://www.trendhunter.com/trends/the-food-shop.md) - [Sensory Museum Experiences](https://www.trendhunter.com/trends/sensory-museum.md) - [Mystery Ice Cream Shops](https://www.trendhunter.com/trends/surprise-scoop.md) - [Whimsical Candy Suites](https://www.trendhunter.com/trends/treat-retreat.md) - [Immersive Balloon Experiences](https://www.trendhunter.com/trends/balloon-story-popup.md) - [Ice Cream-Inspired Slime Toys](https://www.trendhunter.com/trends/ice-cream-slime.md) - [Nostalgia-Inspired Experiences](https://www.trendhunter.com/trends/bubble-planet.md) - [Nostalgic Summer Ice Creams](https://www.trendhunter.com/trends/super-fun-times.md)