# Cute Ice Cream Mooncakes Häagen-Dazs & Line Collaborate on a Tasty Treat for the Mid-Autumn Fest By Kalin Ned | Published 2018-08-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ice-cream-mooncakes References: [designtaxi](http://designtaxi.com/news/400940/H-agen-Dazs-Adorable-Line-Friends-Themed-Mooncakes-Are-Mid-Autumn-Delights/) & [eshop.haagendazs-gifting.hk](https://eshop.haagendazs-gifting.hk/mooncake/product/?pid=218) A character-themed box of ice cream mooncakes is Häagen-Dazs Hong Kong's contribution to the upcoming [Mid-Autumn Festival](https://www.trendhunter.com/trends/autumn-mooncake-box) in Asia. For the special product launch, the company partners up with popular messaging app Line and harnesses its aesthetic to create beautiful and engaging dessert creations. The Häagen-Dazs x Line ice cream mooncakes are available in three flavors, including vanilla, green tea, macadamia nut and cream. The box, as well as the [bite-size treats](https://www.trendhunter.com/trends/seasonal-mochi-treats) themselves, reference the social media app's adorable characters — Brown, Cony, Sally and Choco. Each box of ice cream mooncakes comes with four pieces, two vanilla-flavored and one of each remaining. Currently, the offering is available online for the early bird price of HK$278 ($26 USD). ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 63% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Character-themed Food Products:** There is a trend of collaborating with popular brands or apps to create character-themed food products, attracting customers with their aesthetic appeal. - **Limited Edition Festive Treats:** Companies are launching limited edition treats during festive seasons to capitalize on the holiday spirit and create a sense of exclusivity among consumers. - **Online Exclusive Offers:** There is a growing trend of offering exclusive products and discounts online, targeting online shoppers and creating a sense of urgency to make a purchase. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry can explore collaborative partnerships with popular brands or apps to create unique and visually appealing food products, attracting customers and increasing sales. - **Confectionery:** Confectionery companies can tap into the market for limited edition festive treats, offering unique and seasonal products that capitalize on consumer demand during festive seasons. - **Ecommerce:** There are opportunities for ecommerce platforms to offer online exclusive deals and products, targeting online shoppers and creating a sense of urgency to boost sales. ## Related on Trend Hunter - [Flavorful Mooncake Box Sets](https://www.trendhunter.com/trends/mooncake-box-set.md) - [Elegant Miniature Mooncake Boxes](https://www.trendhunter.com/trends/miniature-mooncake-box.md) - [Sophisticated Mid-Autumn Festival Lines](https://www.trendhunter.com/trends/mariebelle-new-york.md) - [Ultra-Luxe Mooncake Gift Boxes](https://www.trendhunter.com/trends/luxurious-mooncake-gift-box.md) - [Limited-Edition Festival-Inspired Treats](https://www.trendhunter.com/trends/midautumn-festival-2023-collection.md) - [Macaron Ice Cream Collections](https://www.trendhunter.com/trends/macaron-ice-cream.md) - [Premium Mooncake Boxes](https://www.trendhunter.com/trends/premium-mooncake-box.md) - [Luxurious Two-Tier Mooncake Boxes](https://www.trendhunter.com/trends/regent-hong-kong.md) - [Playful Dessert Collaborations](https://www.trendhunter.com/trends/godiva-x-labubu.md)