# Ice Cream-Inspired Eyeshadows Halo Top & ColourPop Collaborated on an Ice Cream Makeup Collection By Laura McQuarrie | Published 2019-07-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ice-cream-makeup References: [popsugar](https://www.popsugar.com/beauty/Colourpop-x-Halo-Top-Creamery-46393904?stream_view=1#photo-46393922) & [colourpop](https://colourpop.com/pages/collabs) The Halo Top x ColourPop collaboration shares a fun and summery collection of [ice cream makeup shades](https://www.trendhunter.com/trends/halo-top-mixins) of the cosmetic brand's popular Super Shock Shadows. The range of [affordable eyeshadows](https://www.trendhunter.com/trends/beauty-bento), inspired by various flavors of Halo Top ice cream, are sold in pint-shaped packaging designs. Fans of color cosmetics and ice cream alike will enjoy playing with shades like Strawberry, Birthday Cake, Mint Chip and Rainbow Swirl, each of which shares two novelty shades. As well as being able to purchase the products in duos, consumers can also get their hands on the entire Halo Top x ColourPop collaboration in a set that sells for $40. The whimsical, dessert-inspired eyeshadows in the collaborative collection have sweet and playful names like Extra Sprinkles, Berry Sweet, Sherbet Day and By the Pound. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 73% | Activity: 68% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Food-inspired Cosmetics:** Opportunity to innovate by creating cosmetic products that imitate or look like certain types of food - **Collaborative Products:** Opportunity to partner with other brands and create unique products that cater to a wider audience - **Novelty Packaging:** Opportunity to experiment with unique packaging designs that stand out from competitors ### Sectors Adopting This - **Cosmetics:** Cosmetic companies can leverage the trend of food-inspired makeup to tap into new markets and create innovative products - **Food and Beverage:** Food and beverage companies can collaborate with cosmetics companies to create cross-industry partnerships and reach new audiences - **Packaging:** Packaging companies can help create innovative designs for cosmetics and food companies looking to differentiate their products from competitors ## Related on Trend Hunter - [Whimsical Series-Inspired Cosmetic Collections](https://www.trendhunter.com/trends/stranger-things-collection-3.md) - [Cookie-Inspired Cosmetics](https://www.trendhunter.com/trends/hard-candy-x-girl-scouts.md) - [Cartoon-Inspired Makeup Lines](https://www.trendhunter.com/trends/colourpop-3.md) - [Nostalgic Cartoon-Inspired Makeup Capsules](https://www.trendhunter.com/trends/pokmon-collection-1.md) - [Peach-Inspired Makeup Series](https://www.trendhunter.com/trends/sweet-peach.md) - [Collaborative Collection Expansions](https://www.trendhunter.com/trends/hard-candy-and-girl-scouts.md) - [Cartoon-Inspired Makeup Launches](https://www.trendhunter.com/trends/winx-club.md) - [Fantasy-Comedy Makeup Collabs](https://www.trendhunter.com/trends/colourpop-x-dreamworks-shrek.md) - [Nostalgic Toy-Film-Inspired Makeup Capsules](https://www.trendhunter.com/trends/pixars-toy-story.md)