# Scientific Sundae Bars Brain Freeze Ice Cream Lab Serves Sundaes with Injectable Chocolate Syrup By Rebecca Byers | Published 2018-01-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ice-cream-lab References: [brainfreezeicecreamlab](http://www.brainfreezeicecreamlab.com/) & [facebook](https://www.facebook.com/brainfreezeicecreamlab) Florida's Brain Freeze Ice Cream Lab is an experiential sundae bar that will delight kids and adults alike. Serving up [liquid nitrogen-produced ice cream](https://www.trendhunter.com/trends/chilln-nitrogen-ice-cream-seasonal-flavors) and [frozen yogurt](https://www.trendhunter.com/trends/chilln-nitrogen-ice-cream), the scientific sundae bar offers a variety of over-the-top desserts and in particular, are known for their delicious "injectable" flavoring, which comes in the form of syrup or condensed milk in a syringe. With [signature dessert dishes](https://www.trendhunter.com/trends/salted-brown-butter-cookie-dazzler) with names like "Chemistry," "Fresh Reaction," and "the Element," the popular ice cream lab uses scientific imagery to enhance the overall experience of going for ice cream and even adds an experiential element for consumers looking to join in on the action. Brain Freeze Nitrogen Ice Cream and Yogurt Lab is a Florida dessert chain with two locations in Miami and one in Pembroke Pines. Image Credit: Brain Freeze Ice Cream Lab, Facebook ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 81% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Experiential Food:** The trend of using science and experimentation to enhance the overall dining experience creates opportunities for new dessert and beverage concepts. - **Customizable Desserts:** The use of injectable syrup or condensed milk in a syringe creates opportunities for customizable desserts and DIY dessert kits. - **Liquid Nitrogen-produced Ice Cream:** The use of liquid nitrogen to instantly freeze ice cream opens opportunities for faster production and customizable flavors for customers. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry has an opportunity to enhance consumers' eating experience by incorporating scientific techniques and experiential elements into the dining experience. - **Dessert Chains:** Dessert chains have the opportunity to create customizable and unique dessert options, such as injectable syrup or DIY kits, to attract customers and differentiate themselves from competitors. - **Ice Cream Production:** The use of liquid nitrogen to produce ice cream can improve production speed and allow for more customizable flavors, creating opportunities for innovation in the ice cream production industry. ## Related on Trend Hunter - [Frozen Viral Chocolate Sundaes](https://www.trendhunter.com/trends/marble-slab-creamery-dubai-chocolate-sundae.md) - [Science-Themed Soda Shop Experiences](https://www.trendhunter.com/trends/cool-sips-mad-scientist-soda-lab.md) - [Bar-Style Ice Cream Sundaes](https://www.trendhunter.com/trends/nutty-sundae-ice-cream-bars.md) - [Free-From NYC Frozen Desserts](https://www.trendhunter.com/trends/urban-dessert-lab.md) - [Dipped Cookie Sandwiches](https://www.trendhunter.com/trends/dipped-cookie-sandwiches.md) - [Indulgent Spoonable Sundaes](https://www.trendhunter.com/trends/ben-jerrys-sundaes2.md) - [Frozen Shortcake Desserts](https://www.trendhunter.com/trends/creamistrys-strawberry-shortcake.md) - [Viral Chocolate Sundaes](https://www.trendhunter.com/trends/dubai-style-chocolate-sundae.md) - [Swirl-Textured Ice Creams](https://www.trendhunter.com/trends/sundae-swirls.md)