# Sugary Kicks ICE CREAM Sneakers Bring Dessert & Shoes Together at Last By Christina Butty | Published 2009-07-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ice-cream-kicks References: [hypebeast](http://hypebeast.com/2009/07/ice-cream-butter-on-waffle-sneaker/) & [bbcicecream.co.jp](http://www.bbcicecream.co.jp/blog/item/694.html) For people with severe sweet teeth who are in love with sneakers, these shoes by ICE CREAM are right up their alley. Covered in a tasty waffle pattern with a buttery goodness trim, these [ICE CREAM shoes](https://www.trendhunter.com/trends/iconic-ice-cream) are a sugary dream come true. The waffle pattern comes in an indigo blue, which is a distraction from the food aspect but the ICE CREAM kicks are still tasty looking. They will be available in Tokyo on August 1, 2009 at ICE CREAM stores. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 17% | Activity: 62% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Food-inspired Fashion:** The trend of combining food and fashion opens up opportunities for collaborations between culinary and fashion industries. - **Novelty Footwear:** The demand for unique and attention-grabbing footwear creates opportunities for innovative shoe designs. - **Branded Merchandise:** The popularity of branded merchandise allows businesses to expand their reach by offering unique products related to their brand. ### Who This Affects Most - **Fashion:** The fashion industry can explore collaborations with the food industry to create food-inspired clothing and accessories. - **Footwear:** The footwear industry can capitalize on the demand for novelty shoes by creating innovative designs that incorporate unique concepts. - **Food and Beverage:** The food and beverage industry can leverage branded merchandise to expand their brand presence beyond their core products. ## Related on Trend Hunter - [Dessert-Inspired Collaborative Shoes](https://www.trendhunter.com/trends/sweetness-of-kin.md) - [Diner Culture Footwear](https://www.trendhunter.com/trends/sticky-kicks.md) - [Waffle-Inspired Sneakers](https://www.trendhunter.com/trends/eggo-fully-loaded-kicks.md) - [Waffle-Inspired Gridded Sneakers](https://www.trendhunter.com/trends/waffle-dunk.md) - [Dessert-Inspired Tonal Sneaker Packs](https://www.trendhunter.com/trends/banana-split-pack.md) - [Collaborative Treat-Inspired Footwear](https://www.trendhunter.com/trends/ground-up-and-hersey.md) - [Thai Salad-Honoring Sneakers](https://www.trendhunter.com/trends/nike-sb-som-tum-dunks.md) - [Iced Coffee-Honoring Sneakers](https://www.trendhunter.com/trends/ice-coffee-day.md) - [Snack-Inspired Sneakers](https://www.trendhunter.com/trends/lays-x-saucony.md)