# Eco Retail Freezer Initiatives Unilever is Warming Up Ice Cream Freezer Cabinets in a New Trial By Michael Hemsworth | Published 2022-05-06 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/ice-cream-freezer-cabinets References: [talkingretail](https://www.talkingretail.com/news/industry-news/unilever-wants-to-warm-up-ice-cream-cabinets-05-05-2022/) & [unilever](https://www.unilever.co.uk)  Unilever has announced a new trial that involves raising the temperature of ice cream freezer cabinets in several retail environments in a bid to reduce energy use and curb greenhouse gas emissions. The initiative will be trialed in Germany and Indonesia where the freezers will be set to -12-degrees Celsius instead of the industry standard -18-degrees Celsius. This will keep frozen novelties at the right level of coldness, while helping to reduce energy usage by a significant percentage. President of Ice Cream at Unilever Matt Close spoke on the new initiative saying, "We’re actively seeking to collaborate with partners from across the ice-cream and frozen food sectors to drive industry-wide change, so the collective positive impact is far greater.” ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 34% | Activity: 25% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Eco-friendly Freezer Cabinets:** Opportunity for freezer manufacturers to develop energy-efficient and eco-friendly freezer cabinets that meet the demand for sustainable retail options. - **Temperature Optimization:** Opportunity for other industries to explore the optimization of temperature settings to reduce energy consumption and greenhouse gas emissions. - **Collaboration for Change:** Opportunity for industry-wide collaboration to drive sustainability initiatives and create a positive impact on the environment. ### Who This Affects Most - **Retail:** Retailers can adopt eco-friendly freezer cabinets and optimize temperature settings to reduce energy consumption and greenhouse gas emissions while providing sustainable options to customers. - **Manufacturing:** Manufacturers can capitalize on the opportunity to develop energy-efficient and eco-friendly freezer cabinets that meet the demand for sustainable retail options. - **Food:** Food industries can explore the optimization of temperature settings to reduce energy consumption and greenhouse gas emissions while ensuring product safety and quality. ## Related on Trend Hunter - [Retail-Ready Low-Power Freezers](https://www.trendhunter.com/trends/single-glass-door-freezers.md) - [Accelerated Freezing Shipment Packs](https://www.trendhunter.com/trends/hydropac-hydrofreeze-ice-pack-range.md) - [Ice Cream-Only Retail Expansions](https://www.trendhunter.com/trends/unilevers-the-ice-cream-shop.md) - [Walk-In Freezer Concept Stores](https://www.trendhunter.com/trends/sainsfreeze.md) - [Automated Cooling Systems](https://www.trendhunter.com/trends/mr-whippy.md) - [Cool-Off Supermarket Aisles](https://www.trendhunter.com/trends/chill-out-zone.md) - [Anti-Waste Dairy Branding](https://www.trendhunter.com/trends/coop-milk-branding.md) - [Endangered Ice Cream Trucks](https://www.trendhunter.com/trends/save-the-flavors.md) - [Energy-Optimized Cooling Freezers](https://www.trendhunter.com/trends/fujidenzo.md)