# Ice Cream Breakfast Campaigns Jeni's Splendid Ice Creams is Encouraging Ice Cream for Breakfast By Laura McQuarrie | Published 2022-01-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ice-cream-for-breakfast References: [prnewswire](https://www.prnewswire.com/news-releases/jenis-is-on-a-very-important-mission-to-set-the-world-record-for-the-most-people-eating-ice-cream-for-breakfast-301466770.html) & [jenis](http://www.jenis.com)  February 5th marks Ice Cream for Breakfast Day and in celebration of the occasion, [Jeni's Splendid Ice Creams](https://www.trendhunter.com/trends/j-bars) is inviting people everywhere to start their day in a delicious day. This fun celebration recognizes not only Ice Cream for Breakfast Day but it also helps to bring a sense of brightness to long winter days and the troubles of daily life during a pandemic. For Ice Cream for Breakfast Day, the brand is inviting people to take a picture or a video of themselves eating ice cream and share it to social media using the #IceCreamIsBreakfast tag between 9AM and noon. Jeni's is giving away a 12-month [Pint Club](https://www.trendhunter.com/trends/mcconnells-x-gopuff-pbj-exclusive-pint) membership to five lucky participants. Newly released today, [Maple Soaked Pancakes](https://www.trendhunter.com/trends/smoked-duck-legs) is the newest limited-edition ice cream from Jeni's. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 71% | Activity: 87% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Ice Cream for Breakfast:** The trend of ice cream for breakfast invites innovative flavors and collaborations with coffee, cereal, and pastry industries. - **Limited-edition Menu Options:** Creating new limited-edition menu options allows for experimentation with unique and trendy flavor combinations. - **Interactive Social Media Campaigns:** Interactive social media campaigns that encourage user-generated content can increase brand awareness and customer engagement. ### Where This Applies - **Ice Cream Industry:** The ice cream industry can explore new flavors and collaborations with the coffee, cereal, and pastry industries to cater to the ice cream for breakfast trend. - **Food and Beverage Industry:** The food and beverage industry can take advantage of the popularity of limited-edition menu options to offer unique experiences to customers. - **Digital Marketing Industry:** The digital marketing industry can utilize interactive social media campaigns to increase customer engagement and brand awareness for clients. ## Related on Trend Hunter - [Pancake-Flavored Ice Creams](https://www.trendhunter.com/trends/maple-soaked-pancakes-ice-cream.md) - [French Toast Ice Creams](https://www.trendhunter.com/trends/jenis-breakfast-day-collection.md) - [Breakfast-Flavored Ice Creams](https://www.trendhunter.com/trends/breakfast-in-bed-ice-cream.md) - [Breakfast-Inspired Ice Creams](https://www.trendhunter.com/trends/breakfast-ice-cream.md) - [Cereal-Steeped Ice Creams](https://www.trendhunter.com/trends/the-cerealsly-delicious-series-by-salt-straw.md) - [Breakfast Pastry Ice Creams](https://www.trendhunter.com/trends/strawberry-toaster-pastry-ice-cream.md) - [Nostalgic Summer Ice Creams](https://www.trendhunter.com/trends/super-fun-times.md) - [Toaster Pastry Ice Creams](https://www.trendhunter.com/trends/frosted-brown-sugar-cinnamon.md) - [Ice Cream Day Campaigns](https://www.trendhunter.com/trends/camp-carvel.md)