# Melting Street Kicks The Ice Cream Drippy Shoes Won't Give You a Brain Freeze By Robyn Currie | Published 2010-01-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ice-cream-drippy-shoes References: [freshnessmag](http://www.freshnessmag.com/2010/01/25/ice-cream-drippy-sneakers/) & [bbcicecream](http://www.bbcicecream.com) Although winter is not even close to over, we can still start looking forward to warmer weather, right? In anticipation of sunnier days, I say we all purchase a pair of the [Billionaire Boys](https://www.trendhunter.com/trends/clarks-originals-2) Club Ice Cream Drippy Shoes, in these new hues. These low rise kicks come in [three different colorways](https://www.trendhunter.com/trends/green-suede), each of which make use of three different colors, in very vibrant ways. My favorite part about the Ice Cream Drippy Shoes is the melting detail that appears around the ridge of sole; super rad. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 15% | Activity: 19% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Bright Colored Shoes:** Opportunity for designers to innovate with bright hues and color combinations. - **Melting Detail:** Opportunity to add unique design elements such as melting detail to footwear products. - **Low-rise Sneakers:** Opportunity for manufacturers to create more low-rise sneaker styles. ### Industries Being Reshaped - **Footwear:** The melting detail and vibrant colors could be used to create distinctive sneaker lines. - **Fashion:** Bright and bold colors are trending in fashion and can be incorporated into designs. - **Sports Apparel:** Low-rise sneakers are popular in sports and leisurewear and can be made in vibrant colors. ## Related on Trend Hunter - [Nostalgic Spring-Ready Fashion Capsules](https://www.trendhunter.com/trends/gelato-games.md) - [Summer-Ready Pastel Sneakers](https://www.trendhunter.com/trends/adidas-sneakers-1.md) - [Summer Sneaker Colorways](https://www.trendhunter.com/trends/igloo-air-jordans.md) - [Vibrant Sneaker Releases](https://www.trendhunter.com/trends/1906r-collection.md) - [Dessert-Inspired Tonal Sneaker Packs](https://www.trendhunter.com/trends/banana-split-pack.md) - [Icy Tonal Sneaker Colorways](https://www.trendhunter.com/trends/ice-studio.md) - [Multi-Color Spring Sneakers](https://www.trendhunter.com/trends/air-max-90-1.md) - [Fuzzy Blue Sneakers](https://www.trendhunter.com/trends/dunk-low-abominable-snowman.md) - [Streetwear-Inspired Snow Boots](https://www.trendhunter.com/trends/snow-boot.md)