# Exclusive Ice Cream Promotions Dairy Queen Announced its National Ice Cream Day Deal By Debra John | Published 2025-07-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ice-cream-day-deal References: [dairyqueen](https://www.dairyqueen.com/en-ca/app/) & [instagram](https://www.instagram.com/dqcanada/3)  In celebration of National Ice Cream Day on July 20, [Dairy Queen®](https://www.trendhunter.com/trends/cone-and-blizzard) has announced a limited-time promotion offering customers a [small 'Vanilla Cone'](https://www.trendhunter.com/trends/free-cone-day-2026) for 85 cents. This special offer will be available exclusively through the DQ® App to individuals who enroll in the 'DQ® Rewards' program. The DQ® Rewards program is a customer loyalty initiative designed to enhance the guest experience through personalized incentives and convenient digital access. Members benefit from [exclusive promotions](https://www.trendhunter.com/trends/free-ice-cream-for-a-years), the ability to place mobile orders, and a points-based system in which "10 points are earned for every $1 spent." These points can be redeemed for future menu items, offering tangible value to frequent customers. In addition, members receive special perks such as a birthday surprise and access to limited-time deals. This promotion underscores Dairy Queen’s commitment to rewarding customer loyalty while celebrating one of summer’s most beloved treats. Image Credit: Dairy Queen ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 68% | Activity: 75% | Freshness: 45% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **App-exclusive Promotions:** By introducing deals only accessible through apps, businesses can drive app downloads and increased engagement from tech-savvy customers. - **Loyalty Program Rewards:** Expanding loyalty programs with point-based systems offers brands the chance to deepen customer relationships by rewarding repeat business. - **Seasonal Celebration Marketing:** Leveraging well-loved seasonal events like National Ice Cream Day provides brands with a strategic opportunity to enhance visibility and customer excitement. ### Sectors Adopting This - **Mobile Commerce:** Integration of app-exclusive promotions signifies the growth potential in the mobile commerce market, encouraging businesses to invest in mobile strategies. - **Loyalty Marketing:** The rise of advanced loyalty programs with personalized incentives highlights the opportunity for growth within the loyalty marketing industry. - **Food and Beverage:** The strategic utilization of limited-time deals by food chains like Dairy Queen underscores potential for innovative marketing within the food and beverage sector. ## Related on Trend Hunter - [Complimentary Frozen Treat Promotions](https://www.trendhunter.com/trends/dairy-queen-national-ice-cream-day.md) - [Celebrative Ice Cream Promotions](https://www.trendhunter.com/trends/cone-and-blizzard.md) - [Nostalgic Ice Cream Offerings](https://www.trendhunter.com/trends/dq-canada.md) - [Free Ice Cream Promotions](https://www.trendhunter.com/trends/free-cone-day-2023.md) - [Ice Cream Day Campaigns](https://www.trendhunter.com/trends/camp-carvel.md) - [BOGO QSR Treat Promotions](https://www.trendhunter.com/trends/dairy-queen-blizzard-promotion.md) - [Bake Shop-Themed Ice Creams](https://www.trendhunter.com/trends/graeters.md) - [Cake-Flavored QSR Ice Creams](https://www.trendhunter.com/trends/confetti-cake-dipped-cone.md) - [Festive Soft Serve Offerings](https://www.trendhunter.com/trends/original-soft-serve.md)