# Frozen Chocolate Cookie Desserts Häagen-Dazs Added Two New Ice Cream Cookie Squares to Its Lineup By Katherine Pendrill | Published 2018-01-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ice-cream-cookie-squares References: [delish](http://www.delish.com/food-news/news/a57837/haagen-dazs-cookie-squares/) & [haagendazs.us](https://www.haagendazs.us/products/bars) Although it may still be cold outside, Häagen-Dazs has just debuted two new Ice Cream Cookie Squares that offer a cool way to indulge. Combining the time-tested duo of cookies and ice cream, the new frozen desserts are a tasty option to keep stashed in the fridge for snack emergencies. In the coming week, consumers will be able to pick up two new flavors of the Häagen-Dazs' popular Ice Cream Cookie Squares. The frozen treats consist of dark chocolate cookies topped with either [Dulce de Leche](https://www.trendhunter.com/trends/dulce-de-leche-cinnabon-delights) or Vanilla Häagen-Dazs ice cream. The [ice cream sandwiches](https://www.trendhunter.com/trends/little-debbie-ice-cream-sandwiches) are then wrapped in a thin chocolate shell. Alongside the new Ice Cream Cookie Squares, Häagen-Dazs is also debuting three new TRIO Crispy Layers flavors, which include Coconut Caramel Chocolate, Vanilla Caramel White Chocolate, and Lemon Raspberry White Chocolate. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 27% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Ice Cream Cookie Squares:** Opportunity for creating innovative and unique combinations of ice cream and cookies in frozen dessert products. - **Frozen Desserts:** Potential growth in the market for convenient and indulgent frozen desserts. - **Crispy Layers Flavors:** Demand for layered dessert products with a variety of flavors and textures. ### Industries Being Reshaped - **Ice Cream Manufacturing:** Opportunity for ice cream manufacturers to expand their product offerings with new cookie-based frozen desserts. - **Confectionery:** Chocolate and cookie companies can explore partnerships or product development with ice cream brands to create unique frozen treats. - **Convenience Stores:** Convenience stores can capitalize on the popularity of frozen desserts by stocking a variety of ice cream cookie squares and crispy layered desserts. ## Related on Trend Hunter - [Cookie-Made Ice Cream Treats](https://www.trendhunter.com/trends/hagendazs-butter-cookie-cone.md) - [Butter Cookie-Based Cones](https://www.trendhunter.com/trends/butter-cookie-cones.md) - [Salty-Sweet Sundaes](https://www.trendhunter.com/trends/salted-brown-butter-cookie-dazzler.md) - [Indulgent Frozen Novelties](https://www.trendhunter.com/trends/new-haagen-dazs-products.md) - [Delectable Bite-Sized Ice Creams](https://www.trendhunter.com/trends/hagendazs-bites.md) - [Decadent Multitextured Ice-Cream Snacks](https://www.trendhunter.com/trends/hagendazs-debuts.md) - [Dipped Cookie Sandwiches](https://www.trendhunter.com/trends/dipped-cookie-sandwiches.md) - [Founder-Honoring Ice Creams](https://www.trendhunter.com/trends/hagendazs-ice-cream-flavor.md) - [Collaboration Cookie Ice Creams](https://www.trendhunter.com/trends/hagendazs-caramel-biscuit-cream.md)