# Ice Cream Cookie Cakes Baskin-Robbins' New Birthday Cakes are Indulgent By Ell Smith | Published 2018-04-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ice-cream-cookie-cakes References: [chewboom](https://www.chewboom.com/2018/04/02/baskin-robbins-introduces-new-ice-cream-cookie-cakes/) & [baskinrobbins](http://www.baskinrobbins.ca/product-profile/oreo-ice-cream-cookie-sandwich-cake/) [Baskin-Robbins](https://www.trendhunter.com/trends/skillet-cookie-crumble-ice-cream) is making sure this year's birthday is the sweetest yet with the introduction of Ice Cream Cookie Cakes -- a delicious twist on a fan-favorite treat. This offering features two new cakes, both of which can be customized to cater to your unique snacking needs. The first, is the Celebration Cookie Cake, which consists of your choice of ice cream sandwiched between think cookie crusts and topped with whipped cream and colorful confections. The second offering is the Fudge Brownie ‘N Oreo Cookie Cake, which features ice cream sandwiched between double fudge brownie crusts. The second cake is topped with whipped cream and finished with a fudge drizzle and an [Oreo cookie border](https://www.trendhunter.com/trends/oreo-cookie-products). Image Credit: Baskin-Robbins ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 44% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Customizable Ice Cream Cakes:** The rise of customizable ice cream cakes presents an opportunity for dessert businesses to provide unique and personalized options for customers. - **Gourmet Ice Cream Desserts:** The emergence of gourmet ice cream desserts like Ice Cream Cookie Cakes opens up possibilities for premium dessert experiences and upscale dessert shops. - **Novelty Ice Cream Treats:** The trend of creating novelty ice cream treats is driving innovation in the dessert industry, encouraging businesses to develop unique and attention-grabbing dessert creations. ### Who This Affects Most - **Dessert Catering:** The growing demand for customizable ice cream cakes presents a disruptive innovation opportunity for dessert catering businesses to offer personalized dessert options for events and gatherings. - **Ice Cream Shops:** Gourmet ice cream desserts like Ice Cream Cookie Cakes can spur innovation in traditional ice cream shops, allowing them to offer high-end dessert experiences and stand out from competitors. - **Food Truck Industry:** The popularity of novelty ice cream treats offers a promising avenue for food truck businesses to create unique and creative ice cream offerings that attract customers with innovative flavors and presentation. ## Related on Trend Hunter - [Cookie-Themed Ice Cream Menus](https://www.trendhunter.com/trends/cold-stone-creamery-summer-treats.md) - [Rainbow Sprinkle-Studded Cakes](https://www.trendhunter.com/trends/confetti-crazy-cake.md) - [Frozen Box-Packaged Cakes](https://www.trendhunter.com/trends/cake-in-a-box.md) - [Birthday Cake Ice Creams](https://www.trendhunter.com/trends/cookies-cream-birthday-ice-cream-cake.md) - [Blueish Cookie-Packed Ice Creams](https://www.trendhunter.com/trends/cookie-monster-ice-cream.md) - [Creamy Sandwich Cookie Cakes](https://www.trendhunter.com/trends/cookies-cream-cake.md) - [Online Dessert Ordering Platforms](https://www.trendhunter.com/trends/order-baskin-robbins.md) - [Specialty Cookie-Packed Ice Creams](https://www.trendhunter.com/trends/cookies-in-ice-cream.md) - [Seasonal Ice Cream Cakes](https://www.trendhunter.com/trends/happy-hollydays-cake.md)