# Kiddie Crush Packaging 1st A's Charming Ice Cream Containers Convey a First Grade Love Story By Laura McQuarrie | Published 2014-08-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ice-cream-containers References: [packagingoftheworld](http://www.packagingoftheworld.com/2014/08/ice-cream-1st-a.html) & [fabula.by](http://fabula.by/portfolio/1-A/) The ice cream containers designed for 1st A by the Fabula Branding agency tell the story of a first grade couple with a crush on one another. Building off of the school theme, the packaging for the [frozen treats](https://www.trendhunter.com/trends/kona-ice-gummy-heart-box) is printed with vivid primary colors in purple and yellow. On top of this, the containers and wrappers have an unusually cozy print on them, which looks like a knit. Each of 1st A's [six different ice cream flavors](https://www.trendhunter.com/trends/mini-melts) features a different depiction of the story of young love, showing the pair sitting in class together, walking home and blowing bubbles together. One of the cutest details on the [ice cream packaging](https://www.trendhunter.com/trends/ice-cream-cakes) is the UPC code, which has been printed on the shape of a chubby pencil. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 21% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Storytelling Packaging:** Opportunity for brands to create unique packaging designs that tell a narrative and evoke emotions. - **School Theme Branding:** Potential for businesses to incorporate school-related imagery and colors in their branding to appeal to nostalgic consumers. - **Creative UPC Codes:** Chance for brands to utilize the UPC code as a design element that adds charm and personality to packaging. ### Where This Applies - **Food and Beverage:** Innovative packaging strategies for food and beverage companies to engage customers through visual storytelling. - **Marketing and Advertising:** Scope for marketing and advertising agencies to develop unique branding concepts that tap into nostalgia and emotion. - **Retail and Consumer Goods:** Opportunity for retailers and consumer goods companies to differentiate their products through creative and memorable packaging design. ## Related on Trend Hunter - [Coffin-Shaped Ice Cream Tubs](https://www.trendhunter.com/trends/the-alchemist-by-jdo.md) - [Soft-Serve Ice Cream Pouches](https://www.trendhunter.com/trends/softserve-ice-cream-pouches.md) - [Bottled Milkshake Mixes](https://www.trendhunter.com/trends/crusha.md) - [CPG-Inspired Ice Creams](https://www.trendhunter.com/trends/the-ice-cream-project-anya-hindmarch.md) - [Romance-Themed Cookie Packaging](https://www.trendhunter.com/trends/crumbl-red-box.md) - [Vintage Dairy-Inspired Packaging](https://www.trendhunter.com/trends/cabot-triple-cream.md) - [V-Day Ice Cream Boxes](https://www.trendhunter.com/trends/valentines-day-gift-box.md) - [Beaded Ice Cream Cups](https://www.trendhunter.com/trends/mini-melts.md) - [Romantic Frozen Candy Treats](https://www.trendhunter.com/trends/kona-ice-gummy-heart-box.md)