# Conical Ice Cream Packaging Stew'n'Drew's Ice Cream Container Design Resembles a Real Cone By Laura McQuarrie | Published 2014-10-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ice-cream-container-design References: [thedieline](http://www.thedieline.com/blog/2014/10/15/stewndrews-luxury-ice-cream) & [facebook](http://www.facebook.com/StewnDrewsicecream) This creative ice cream container design for Stew'n'Drew's Luxury ice cream line mimics the look of a [waffle ice cream cone](https://www.trendhunter.com/trends/mojoz-gummicone), without any of the mess that comes with eating from an actual cone. Playing off the nostalgia of childhood, the packaging created by my:creative includes a vintage-style stamp with an icon of a two-seater ice cream bike, which creates a [sense of fun and sharing](https://www.trendhunter.com/trends/scoopapalooza). The flavors of the ice cream are simple: Traditional Vanilla, Chocolate and Strawberry, and this is reflected in the uncomplicated presentation of each flavor, which has a color-coded stamp to match. As a result of introducing the new [luxury ice cream packaging](https://www.trendhunter.com/trends/lecta-metalvac-ice-cream), Stew'n'Drew found that it had to produce extra to meet higher demands for its product. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 30% | Activity: 21% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Conical Packaging:** Disruptive innovation opportunity: Explore different types of conical packaging for various food and beverage products. - **Nostalgia Marketing:** Disruptive innovation opportunity: Incorporate nostalgic elements into packaging designs to evoke positive emotions and create a sense of fun. - **Color-coded Packaging:** Disruptive innovation opportunity: Utilize color-coded packaging to simplify product identification and enhance customer experience. ### Sectors Adopting This - **Food Packaging:** Disruptive innovation opportunity: Develop innovative packaging solutions that enhance the visual appeal and functionality of food products. - **Ice Cream Industry:** Disruptive innovation opportunity: Explore unique packaging designs and branding strategies to differentiate ice cream products in the market. - **Marketing and Advertising:** Disruptive innovation opportunity: Incorporate nostalgia-driven marketing campaigns to create emotional connections and increase brand loyalty. ## Related on Trend Hunter - [Topping-Paired Prepackaged Sundaes](https://www.trendhunter.com/trends/carte-dor-sundae.md) - [Coffin-Shaped Ice Cream Tubs](https://www.trendhunter.com/trends/the-alchemist-by-jdo.md) - [Grab-and-Go Ice Cream Pouches](https://www.trendhunter.com/trends/ice-cream-pouches.md) - [Redesigned Ice Cream Brands](https://www.trendhunter.com/trends/enlightened-rebrand.md) - [Upside Down Ice Creams](https://www.trendhunter.com/trends/vice-versa.md) - [AI-Powered Gelato Packaging](https://www.trendhunter.com/trends/sweet-cheeks-1.md) - [CPG-Inspired Ice Creams](https://www.trendhunter.com/trends/the-ice-cream-project-anya-hindmarch.md) - [Chocolate-Filled Mini Waffle Treats](https://www.trendhunter.com/trends/langtins-coneys.md) - [Cookie Cone Frozen Treats](https://www.trendhunter.com/trends/extrme-ice-cream.md)