# Ice Cream Capsules This Convenient Ice Cream Concept Boasts Brain-Boosting Properties By Laura McQuarrie | Published 2016-04-18 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/ice-cream-concept References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/04/omega3-ice-brain-boosters-ice-cream.html) & [sheridanandco](http://www.sheridanandco.com/) This ice cream concept by the Sheridan&Co design agency imagines a beneficial dessert product that comes in a convenient format. Omega3 Ice Brain Boosters come in a small format that resemble the kinds of blister packs that chewing gum are usually sold in. These [healthy on-the-go treats](https://www.trendhunter.com/trends/magnum-bonbons) are styled to look like vitamins because they are essentially omega-rich treats that can be eaten crushed over fruit, added to a drink or consumed right out of the package. Like a vitamin or [omega supplement](https://www.trendhunter.com/trends/ms-brain-food), one capsule is meant to be consumed per day. In order to communicate the [healthy benefits of this ice cream](https://www.trendhunter.com/trends/roxii-supercube) treat, the imagined branding for this ice cream concept includes playful fish motifs. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 87% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Inventions](https://www.trendhunter.com/inventions) ## Key Themes ### Key Themes Behind This Trend - **Convenient Ice Cream Formats:** The rise of convenient ice cream formats opens up opportunities for innovative packaging and on-the-go consumption. - **Functional Food Supplements:** Combining functional ingredients like omega-3 in ice cream presents a disruptive innovation opportunity in the food industry. - **Healthy Dessert Alternatives:** The demand for healthier dessert options creates a market for ice cream capsules that offer brain-boosting properties. ### Where This Applies - **Food Packaging:** Innovative packaging solutions for convenient ice cream formats can revolutionize the food packaging industry. - **Functional Foods:** The intersection of ice cream and functional ingredients like omega-3 provides a space for disruptive innovation within the functional foods industry. - **Health and Wellness:** The growing interest in healthier dessert options creates opportunities for brain-boosting ice cream capsules within the health and wellness industry. ## Related on Trend Hunter - [AI-Powered Gelato Packaging](https://www.trendhunter.com/trends/sweet-cheeks-1.md) - [Freeze-Dried Protein Ice Creams](https://www.trendhunter.com/trends/freezedried-protein-ice-cream.md) - [Dessert-Like Frozen Supplements](https://www.trendhunter.com/trends/nutri-ice.md) - [Snow-Inspired Ice Cream Bites](https://www.trendhunter.com/trends/pols-snow-peaks.md) - [Soft-Serve Ice Cream Pouches](https://www.trendhunter.com/trends/softserve-ice-cream-pouches.md) - [Upside Down Ice Creams](https://www.trendhunter.com/trends/vice-versa.md) - [Frozen Dessert Alternatives](https://www.trendhunter.com/trends/blue-cream.md) - [Functional Superfruit Sorbets](https://www.trendhunter.com/trends/sorbetter.md) - [Satiating High-Protein Ice Creams](https://www.trendhunter.com/trends/highprotein-ice-cream.md)