# Biodiversity Ice Cream Branding The Selva Nevada Ice Cream Company is Columbian Wildlife-Focused By Michael Hemsworth | Published 2017-02-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ice-cream-company References: [packageinspiration](http://www.packageinspiration.com/selva-nevada.html/) & [siegenthaler.co](http://www.siegenthaler.co/) The flavorful experience that the [Selva Nevada](https://www.trendhunter.com/trends/selva-toronto) ice cream company produces in each of its products served as the inspiration behind the exotic branding it has been given. Designed by Siegenthaler & Co., the Selva Nevada branding is lush and natural with a distinct focus on the Columbian jungle. Urban consumers are becoming further disconnected from the natural world, which has created a desire for products and imagery that are more biophilic in essence. This is at play with the Selva Nevada ice cream company, which creates frozen treats that transport the person to another time and place thanks to the flavor profiles created. Each of the various ice cream flavors from Selva Nevada come in pint-sized containers. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 65% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Nature-inspired Branding:** Opportunity for other companies to tap into the desire for products and imagery that are more biophilic in essence. - **Exotic Flavor Profiles:** Opportunity for other food and beverage companies to create unique flavor experiences that transport the consumer to another time and place. - **Sustainable Sourcing:** Opportunity for food and beverage companies to prioritize and highlight the use of sustainably sourced ingredients in their products. ### Sectors Adopting This - **Food and Beverage:** Industry can leverage the desire for nature-inspired branding and exotic flavor profiles to create innovative products. - **Packaging and Design:** Opportunity for packaging and design companies to provide more natural and lush designs that align with the biophilic trend. - **Conservation and Wildlife:** Industry can partner with food and beverage companies to promote sustainably sourced ingredients and raise awareness for conservation efforts. ## Related on Trend Hunter - [AI-Powered Gelato Packaging](https://www.trendhunter.com/trends/sweet-cheeks-1.md) - [CPG-Inspired Ice Creams](https://www.trendhunter.com/trends/the-ice-cream-project-anya-hindmarch.md) - [Positive Lifestyle Ice Creams](https://www.trendhunter.com/trends/life-is-good-ice-cream.md) - [Naturally Sweet Ice Creams](https://www.trendhunter.com/trends/denada.md) - [Legacy-Honoring Ice Cream Branding](https://www.trendhunter.com/trends/graeters-ice-cream-branding.md) - [Snow-Inspired Ice Cream Bites](https://www.trendhunter.com/trends/pols-snow-peaks.md) - [Farm-Fresh Ice Creams](https://www.trendhunter.com/trends/bold-spoon-creamery.md) - [Endangered Ice Cream Trucks](https://www.trendhunter.com/trends/save-the-flavors.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md)