# Pride-Celebrating Ice Cream Collections Jeni's Launched a Frozen Dessert Range for Pride Month By Laura McQuarrie | Published 2018-06-01 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/ice-cream-collections References: [shop.jenis](https://shop.jenis.com/collections/pride-collection/) For June this year, Jeni's Splendid Ice Creams added to its range of [ice cream collections](https://www.trendhunter.com/trends/summer-blueberry-collection) with five pints that help to celebrate Pride Month. The Pride Collection includes indulgent flavors like Gooey Butter Cake and Brown Butter Almond Brittle, each of which is packaged in a pint representing a color from the rainbow. Besides offering a fun way to partake in [Pride Month festivities](https://www.trendhunter.com/trends/hayu-pride-cookie), the ice cream collection also helps to support LGBTQ+ community programs across the nation. 10% of sales from every collection sold will help to support The [Los Angeles LGBT Center’s](https://www.trendhunter.com/trends/2025-pride-campaign) Lifeworks Program, St. Louis' Pride Center, OutCentral in Nashville and many more. The colorful collection spotlights the flavors of American ice cream with ingredients like the grass-grazed Ohio milk included in the Salty Caramel pint. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 22% | Activity: 28% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### What Makes This Trend Stand Out - **Pride Month Celebrations:** Creating special products or collections to celebrate Pride Month is a trend that allows companies to show support for the LGBTQ+ community and tap into a market with strong purchasing power. - **Colorful Packaging:** Packaging products with rainbow-themed designs or colors is a trend that enables companies to visually represent their support for the LGBTQ+ community and create a sense of inclusivity. - **Cause-marketing Partnerships:** Forming partnerships with LGBTQ+ community programs and donating a portion of sales is a trend that allows companies to align themselves with important social causes and demonstrate their commitment to community support. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry has the opportunity to create special Pride-themed products, such as ice cream flavors or limited-edition packaging, to attract and engage customers during Pride Month. - **Retail:** Retailers can collaborate with brands to create Pride-themed merchandise or products, such as clothing, accessories, and home goods, to cater to consumers looking to show their support for the LGBTQ+ community. - **Marketing and Advertising:** Marketing and advertising agencies can help companies develop and promote Pride-themed campaigns and initiatives, ensuring that their messaging is inclusive and resonates with the LGBTQ+ community and its allies. ## Related on Trend Hunter - [Nostalgic Summer Ice Creams](https://www.trendhunter.com/trends/super-fun-times.md) - [Artistic Pride Month Desserts](https://www.trendhunter.com/trends/keith-haring-x-van-leeuwen-ice-cream.md) - [Charitable Ice Cream Sandwiches](https://www.trendhunter.com/trends/my-caramel-romance.md) - [Extravagant Holiday Ice Creams](https://www.trendhunter.com/trends/ice-creams-for-the-holidays.md) - [Prideful Sprinkle-Topped Shakes](https://www.trendhunter.com/trends/pride-shake-1.md) - [Poolside Ice Cream Flavors](https://www.trendhunter.com/trends/at-the-pool.md) - [Cosmically Inspired Ice Creams](https://www.trendhunter.com/trends/punk-stargonaut.md) - [Pride Juice Packs](https://www.trendhunter.com/trends/pressed-juicery-pride-pack.md) - [Bake Shop-Themed Ice Creams](https://www.trendhunter.com/trends/graeters.md)