# Resolution Ice Cream Giveaways Ice Cream Co. Gives Away Free Ice Cream to Stick to Healthy Habits By Grace Mahas | Published 2023-01-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ice-cream-co References: [halotopgoalgetter](http://www.halotopgoalgetter.com/)  [Halo Top](https://www.trendhunter.com/trends/halo-top-athletes) is helping individuals stick to their New Year's resolutions by offering a brand new collection of ice cream-themed workout gear and free ice cream. The collection includes yoga mats, sweatbands, kettlebells, and more, and the longer you maintain your resolutions, the higher your chances of winning limited-edition merchandise. Additionally, those who track their progress for at least seven days on the Halo Top Goal Getter website will receive a free pint of Halo Top ice cream. Halo Top is known for being a [low-calorie, high-protein ice cream](https://www.trendhunter.com/trends/protein-pints-flavor) option, making it a treat that won't undo your workout efforts. According to experts, it takes about 66 days to form a habit, and with the help of Halo Top's goal getter program, you may even have the chance to win a weeklong wellness retreat. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 9% | Activity: 23% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What Makes This Trend Stand Out - **Fitness-themed Merchandise:** The trend of offering fitness-themed merchandise as incentives for consumers to maintain their resolutions offers new opportunities for disruptive innovation in the health and wellness industry. - **Goal-tracking Programs:** The trend of goal-tracking programs that reward consumers for sticking to their resolutions offers new opportunities for disruptive innovation in the health and wellness industry. - **Low-calorie, High-protein Snacks:** The trend of low-calorie, high-protein snack options offers new opportunities for disruptive innovation in the food and beverage industry. ### Sectors Adopting This - **Health and Wellness:** Companies in the health and wellness industry can offer fitness-themed merchandise or goal-tracking programs with rewards to incentivize consumers to maintain healthy habits and promote brand loyalty. - **Food and Beverage:** Companies in the food and beverage industry can develop low-calorie, high-protein snack options to meet the demand for healthier and more convenient snacking. - **Retail and E-commerce:** Retail and e-commerce companies can partner with brands to offer fitness-themed merchandise or goal-tracking programs as incentives for customers to maintain their resolutions and drive sales. ## Related on Trend Hunter - [Everyday Athlete Campaigns](https://www.trendhunter.com/trends/halo-top-athletes.md) - [Ice Cream Summer Activations](https://www.trendhunter.com/trends/feel-good-summer-campaign.md) - [Daylight Savings Ice Cream Giveaways](https://www.trendhunter.com/trends/free-ice-cream-1.md) - [Quirky Ice Cream Packaging](https://www.trendhunter.com/trends/halo-tops-dry-january.md) - [Light Ice Cream Pints](https://www.trendhunter.com/trends/light-ice-cream-pints.md) - [Healthy Indulgent Treats](https://www.trendhunter.com/trends/singleserve-cake-cups.md) - [Guilt-Free Ice Creams](https://www.trendhunter.com/trends/cookies-cream-and-chocolate-caramel-brownie.md) - [Valentine's Dessert Ice Creams](https://www.trendhunter.com/trends/halo-top-devils-food-cake-ice-cream.md) - [Improved Recipe Ice Creams](https://www.trendhunter.com/trends/dairy-light-ice-cream.md)