# Ice Cream Burritos The BRRR-ito From Ben and Jerry's Will Take Care of All Future 4/20 Munchies By Alyson Wyers | Published 2015-04-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ice-cream-burrito References: [refinery29](http://www.refinery29.com/2015/04/85815/ben-jerrys-ice-cream-burrito) & [benjerry](http://www.benjerry.com/scoop-shops/brrr-ito/brrr-ito-how-we-make-it) Just in time for 4/20, Ben and Jerry's is releasing an ice cream burrito, thereby combining two of your favorite foods and cementing the brand's status as one of your all-time favorites. Dubbed the BRRR-ito, the frozen wrap is described by the website: "For times when no ordinary snack solution will do, we have created the ultimate answer." The ice cream burrito contains two scoops of icy delight, chocolate cookie crumbs and fudge drizzle inside a soft waffle "tortilla." You also get to pick what flavor of ice cream goes inside because Ben and Jerry's care you on a very real and personal level. You can go with two scoops of the same or mix and match. They have made some suggestions, including the Vanilla Toffee Bar Crunch and Salted Caramel Blondie. ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 1% | Activity: 4% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Gourmet Mashups:** The trend of combining two popular foods, like ice cream and burritos, to create unique culinary experiences. - **Customizable Desserts:** The trend of allowing customers to choose their own flavors and ingredients in desserts, creating a personalized and interactive experience. - **Novelty Treats:** The trend of introducing unconventional and fun food items, like the ice cream burrito, to capture consumer attention and drive sales. ### Who This Affects Most - **Food and Beverage:** Opportunity to innovate in the dessert industry by experimenting with different flavor combinations and presentation styles to attract customers. - **Fast Food:** Opportunity to incorporate gourmet mashup items, like ice cream burritos, into their menus to appeal to younger demographics and capitalize on food trends. - **Retail:** Opportunity to partner with ice cream brands and offer customizable dessert options in-store, creating an interactive shopping experience for customers. ## Related on Trend Hunter - [Artisanal Ice Cream Bars](https://www.trendhunter.com/trends/ben-jerrys-ice-cream-bars1.md) - [Exclusive 420 Ice Creams](https://www.trendhunter.com/trends/420-ice-cream.md) - [Textural Churro-Inspired Ice Creams](https://www.trendhunter.com/trends/ben-jerrys-churray-for-churros.md) - [Fudgy Pretzel Ice Creams](https://www.trendhunter.com/trends/impretzively-fudged.md) - [Artisanal Ice Cream Tacos](https://www.trendhunter.com/trends/salt-straw-x-taco-bell.md) - [Candy Bar-Inspired Ice Creams](https://www.trendhunter.com/trends/totally-unwrapped-ice-cream.md) - [Nostalgic Bakery-Inspired Ice Creams](https://www.trendhunter.com/trends/bakery-ice-creams.md) - [Taco-Style Ice Cream Treats](https://www.trendhunter.com/trends/birthday-cake-oreo-cookie-ice-cream-taco.md) - [Snacking-Friendly Frozen Brownie Treats](https://www.trendhunter.com/trends/brookies-cream-peaces.md)