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# Layered Ice Cream Burgers
Ben & Jerry's UK Launched a Vegan Ice Cream Burger for World Vegan Month

By Laura McQuarrie | Published 2019-11-11 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/ice-cream-burgers
References: [1077thejewel](http://1077thejewel.com/ice-cream-burger-anyone/) & [benjerry](https://www.benjerry.co.uk/)

For World Vegan Month, Ben & Jerry's UK created a vegan ice cream burger as part of a limited-edition menu that's exclusively available at Ben & Jerry’s Scoop Shop locations in London, Rotterdam and Berlin. The dessert burger is layered in non-dairy ice cream, caramel sauce, biscuit pieces and caramel popcorn, as well as vegan-friendly marshmallows and a whipped topping. The vegan dessert burger is served on a brioche bun and offers a different take on the classic ice cream sandwich.

Also on the limited-edition menu are other items like the Toffee Apple Crunch Sundae, which spotlights Ben & Jerry’s new Non-Dairy Cookies on Cookie Dough ice cream and the Campfire Snuggle Hot Chocolate.

Image Credit: Ben & Jerry's UK

## Trend Insights (Trend Hunter)

- Score: 1.9/10
- Popularity: 26% | Activity: 22% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Vegan Dessert Burgers:** The rise of veganism and experimentation with new dessert formats creates opportunities for companies to create unique and tasty vegan dessert burgers.
- **Non-dairy Ice Cream:** The increasing demand for non-dairy ice cream represents a disruptive innovation opportunity for companies seeking to serve the vegan and lactose-intolerant consumer segments.
- **Limited Edition Menus:** Limited edition menus offer companies the opportunity to experiment with unique and novel products that could drive excitement, social media buzz, and foot traffic.

### Sectors Adopting This

- **Dessert Industry:** The dessert industry is moving towards non-dairy options which paves the way for more experimentation and creation of nontraditional dessert formats.
- **Plant-based Food Industry:** The growing popularity of plant-based foods and veganism drives demand for vegan ice cream burgers and other plant-based desserts.
- **Foodservice Industry:** Limited edition menus and products allow companies in the foodservice industry to showcase innovation, create buzz, and offer differentiating options to customers.

## Related on Trend Hunter

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- [Frozen Dessert Sandwiches](https://www.trendhunter.com/trends/cookie-dough-ice-cream-sandwich.md)
- [S'more-Packed Ice Creams](https://www.trendhunter.com/trends/ben-jerrys-sundaes1.md)
- [Burger-Style Frozen Novelties](https://www.trendhunter.com/trends/frosty-burger.md)
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