# Unexpected Frozen Feasts The Carl's Jr. Ice Cream Brrger is Deceptive By Courtney Scharf | Published 2012-05-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ice-cream-brrrger References: [thatsnerdalicious](http://www.thatsnerdalicious.com/play-with-your-food/carls-jr-ice-cream-brrrger-dessert-time/) & [huffingtonpost](http://www.huffingtonpost.com/2012/05/18/carls-jr-ice-cream-burger_n_1527056.html) The [Carl's Jr.](https://www.trendhunter.com/trends/salted-caramel-pretzel-milkshake) 'Ice Cream Brrrger', currently being tested in Orange County, is an odd take on grilled meats. Fortunately featuring no actual meat, the disguised ice cream is made of chocolate ice cream, [cookie 'buns'](https://www.trendhunter.com/trends/cold-stone-creamery-summer-treats) and icing. Incredibly convincing as an actual burger, the frozen treat is likely as delicious as the real deal, with the bonus of cooling you down as well. Though on limited release now, ice cream and burger enthusiasts alike can't help but hope this will be more widely available. Though perhaps off-putting to some, the 'brrrger' is appealing on the basis of novelty alone. Somewhat of a fast food mash-up made in heaven, the [ice cream creation](https://www.trendhunter.com/trends/i-scream-tender) is a dream for many. The Carl's Jr. meatless wonder, whether released to all states or not, is making headlines for the remarkable creativity of the product. Image Source: [bestweekever.tv](http://www.bestweekever.tv/2012-05-21/carls-jr-ice-cream-burger-brrrger/) ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 24% | Activity: 49% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Mock Meat Ice Cream:** Creating ice cream products that mimic meat can attract both meat-lovers and vegans. - **Novelty Food Mashes:** Combining two seemingly incompatible foods, like burgers and ice cream, can make for unique offerings that appeal to consumers. - **Disruptive Desserts:** Inventing new and unexpected desserts like the Ice Cream Brrger can capture public attention and help businesses build brand recognition. ### Who This Affects Most - **Fast Food:** Fast food restaurants like Carl's Jr. can innovate their dessert offerings by experimenting with new and unconventional ingredients. - **Ice Cream:** Ice cream makers can create more unique and novel flavors, as well as explore unconventional combinations such as ice cream and burgers. - **Foodservice:** Foodservice providers can incorporate non-traditional ingredients and dishes on their menus to appeal to a wider range of customers. ## Related on Trend Hunter - [Burger-Inspired Ice Creams](https://www.trendhunter.com/trends/cheeseburger-ice-cream.md) - [Shaved Ice Burgers](https://www.trendhunter.com/trends/ice-whopper.md) - [Soup-Inspired Burgers](https://www.trendhunter.com/trends/french-onion-steakburger.md) - [Candy-Studded Frozen Desserts](https://www.trendhunter.com/trends/bk-blasts.md) - [Dairy-Free Burger Joint Desserts](https://www.trendhunter.com/trends/burger-lounge-x-klimon.md) - [Comedic Limited-Time Burgers](https://www.trendhunter.com/trends/fake-burger-1.md) - [Hybrid Brownie Ice Creams](https://www.trendhunter.com/trends/brookie-ice-cream.md) - [Hot Fudge Soft Serves](https://www.trendhunter.com/trends/oreo-fudge-mcflurry.md) - [Savory Ice Cream Sandwiches](https://www.trendhunter.com/trends/savory-ice-cream-sandwich.md)