# Artisinal Ice Cream Branding Lorem Ipsum Debuts a Branding Upgrade By Vasiliki Marapas | Published 2014-11-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ice-cream-branding References: [itsnicethat](http://www.itsnicethat.com/articles/lorem-ipsum) & [loremipsum.rs](http://loremipsum.rs/) Lorem Ipsum has created an inspiring [ice cream branding concept](https://www.trendhunter.com/trends/the-new-killer-brownie). The artisanal ice cream shop was created by Nikola Zmajevic, Nemanja Jehlicka and Bratislav Milenkovic in 2011; today, only Jehlicka remains from the original group. Lorem Ipsum's branding upgrade shows off Jehlicka's design intuition. The concept features a brand new logo, typeface and wordmark that is simple, clean and impactful. It is the type of logo that's immediately recognizable. Some people may think of ice cream as a juvenile dessert, messily enjoyed by children and youth. Lorem Ipsum's branding turns that belief on its head, providing a sleek and minimal look that will appeal to adults. This concept is certainly making me wish for summer! ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 70% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Sleek and Minimal Branding:** The trend of sleek and minimal branding in the ice cream industry creates opportunities for disruptive innovation in product packaging and marketing strategies. - **Adult-focused Ice Cream:** The trend of appealing to adult consumers in the ice cream industry presents opportunities for disruptive innovation in developing unique flavors and incorporating premium ingredients. - **Recognizable Logos:** The trend of creating instantly recognizable logos in the ice cream industry opens up opportunities for disruptive innovation in brand identity and logo design. ### Who This Affects Most - **Ice Cream:** The ice cream industry can leverage the sleek and minimal branding trend to create distinctive product offerings and target new customer segments. - **Food and Beverage Packaging:** The food and beverage packaging industry can capitalize on the adult-focused ice cream trend to develop innovative and visually appealing packaging solutions for ice cream products. - **Graphic Design:** The graphic design industry can explore the trend of recognizable logos in the ice cream industry to provide cutting-edge logo design services that effectively communicate brand identity. ## Related on Trend Hunter - [AI-Powered Gelato Packaging](https://www.trendhunter.com/trends/sweet-cheeks-1.md) - [Legacy-Honoring Ice Cream Branding](https://www.trendhunter.com/trends/graeters-ice-cream-branding.md) - [Redesigned Ice Cream Brands](https://www.trendhunter.com/trends/enlightened-rebrand.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Rebranded Ice Cream Restaurants](https://www.trendhunter.com/trends/baskin-robbins-redesigned.md) - [Beaded Ice Cream Cups](https://www.trendhunter.com/trends/mini-melts.md) - [Revamped Ice Cream Shops](https://www.trendhunter.com/trends/thats-dazs.md) - [Ice Cream Branding Initiatives](https://www.trendhunter.com/trends/ice-cream-cakes.md) - [Naturally Sweet Ice Creams](https://www.trendhunter.com/trends/denada.md)