# Dual Ice Cream Bars Magnum Studios' Pop-Up Offers Classic & Remixed Experiences By Laura McQuarrie | Published 2022-07-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ice-cream-barpopup References: [thedrum](https://www.thedrum.com/news/2022/07/13/magnum-pop-up-encourages-shoreditch-stick-with-classic-or-twist-with-remix)  To introduce its newly launched Remix range to the world, [Magnum Studios](https://www.trendhunter.com/trends/magnum-remix) created a week-long [pop-up ice cream bar](https://www.trendhunter.com/trends/jo-malone-1) in London. The space curated by four content creators in the UK invites people to discover whether they prefer Classic or Remix options, and they can partake in activities to match. On-site, guests are treated to a [free Magnum Classic or Magnum Remix](https://www.trendhunter.com/trends/nuii-adventure-wagon) at the Magnum Studios ice cream bar and their senses are also stimulated with artist performances. The ice cream treats, served in retro cassette boxes, offer a taste of bold flavors from the new range like Magnum Classic Remix, Magnum White Chocolate and Berry Remix or Magnum Almond Remix. Additionally, the tried-and-true Magnum Classic, Magnum White Chocolate or Magnum Almond from the Classic range are also available to sample. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 80% | Activity: 85% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Pop-up Experiences:** Magnum Studios' pop-up ice cream bar demonstrates the trend of offering immersive brand experiences that allow customers to engage with the product in a unique way. - **Remixed Flavors:** Magnum’s Remix range introduces a trend of remixing classic flavors, providing a unique twist to traditional ice cream. - **Artistic Collaborations:** The inclusion of artist performances in the Magnum Studios pop-up highlights the trend of creative collaborations between brands and artists to create unique, memorable experiences for customers. ### Where This Applies - **Food and Beverage:** The trend of remixing classic flavors in ice cream creates an opportunity for innovation within the Food and Beverage industry, allowing brands to differentiate themselves and stand out in a crowded market. - **Event Planning:** As consumers continue to crave immersive brand experiences, the Pop-Up Experiences trend presents an opportunity for event planners to create unique, memorable events that attract attendees and leave a lasting impression. - **Entertainment:** Through the collaboration with artists at the Magnum Studios pop-up, the Entertainment industry has an opportunity to offer more experiential events that appeal to a wider audience and offer both artistic and brand-related content. ## Related on Trend Hunter - [Blended Flavor Ice Creams](https://www.trendhunter.com/trends/magnum-remix.md) - [Ice Cream-Branded ASMR Studios](https://www.trendhunter.com/trends/asmr-studio.md) - [Artisanal Gelato Frozen Treats](https://www.trendhunter.com/trends/magnum-signature.md) - [Expansive Ice Cream Collections](https://www.trendhunter.com/trends/magnum-ice-cream-flavors.md) - [Marbled Ice Cream Desserts](https://www.trendhunter.com/trends/magnum-utopia-ice-cream.md) - [Sound-Focused Ice Cream Ads](https://www.trendhunter.com/trends/magnum-ice-cream-ads.md) - [Snacking-Friendly Ice Cream Bites](https://www.trendhunter.com/trends/magnum-bonbons.md) - [Mood-Themed Frozen Treats](https://www.trendhunter.com/trends/magnum-1.md) - [Logo-Shaped Ice Cream Bars](https://www.trendhunter.com/trends/hagendazs-stickbars.md)