# Splattered Ice Cream Bags Doublet's Ice Cream Bag is Visually Striking and Packable By Kalin Ned | Published 2023-07-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ice-cream-bag References: [highsnobiety](https://www.highsnobiety.com/p/doublet-ice-cream-bag/) & [instagram](https://www.instagram.com/__doublet__/?utm_source=ig_embed&ig_rid=acfcf2b6-27f9-4e89-984b-1519a30ea44d) The ice cream bag has become a staple for kitschy fashion aesthetics but experimental streetwear brand [Doublet](https://www.trendhunter.com/trends/gelquantum-360-i-amp) takes it one step further with this cheeky design. Doublet's ice cream bag mimics the aesthetic of the dessert splattered on the ground. In this formation, the accessory is a functional tote that can fit a variety of stuff. When not in use, consumers can actually pack the spilled-out ice cream portion back into the [leather waffle cone](https://www.trendhunter.com/trends/limited-croissant-bag). Thus, Doublet's design also doubles as "a sweet-looking wristlet." The overall style of the bag and its packability certainly draw attention to the design. The ice cream bag made its appearance during Doublet's Fall/Winter 2023 runway show, where the brand showcased many unconventional and avant-garde items. Image Credit: DOVER STREET MARKET GINZA, Doublet ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 84% | Activity: 77% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Kitschy Fashion Aesthetics:** Disruptive innovation opportunity: Explore new designs and materials that elevate the kitschy fashion aesthetic, creating unique and visually striking products. - **Functional Tote Bags:** Disruptive innovation opportunity: Develop innovative features and versatile designs for tote bags that combine functionality with an eye-catching aesthetic. - **Packable Accessories:** Disruptive innovation opportunity: Invent new ways to design accessories that are packable, convenient, and visually appealing for consumers on the go. ### Where This Applies - **Fashion:** Disruptive innovation opportunity: Merge fashion and unconventional design elements to create unique and attention-grabbing products. - **Accessories:** Disruptive innovation opportunity: Push the boundaries of accessory design by incorporating unconventional materials and shapes to attract consumer interest. - **Streetwear:** Disruptive innovation opportunity: Integrate experimental and avant-garde concepts into streetwear fashion to captivate the attention of trend-conscious consumers. ## Related on Trend Hunter - [Soft-Serve Ice Cream Pouches](https://www.trendhunter.com/trends/softserve-ice-cream-pouches.md) - [Grocery Bag Runway Accessory](https://www.trendhunter.com/trends/march-packable-tote-bag.md) - [Grab-and-Go Ice Cream Pouches](https://www.trendhunter.com/trends/ice-cream-pouches.md) - [CPG-Inspired Ice Creams](https://www.trendhunter.com/trends/the-ice-cream-project-anya-hindmarch.md) - [Savory-Sweet Dessert Bagels](https://www.trendhunter.com/trends/ice-a-bagel.md) - [Cereal-Inspired Statement Bags](https://www.trendhunter.com/trends/reeses-puffs-duffel-puff-bag.md) - [Ice Cream-Filled Bags](https://www.trendhunter.com/trends/fukubukuro-lucky-bag.md) - [Ice Cream Fanny Packs](https://www.trendhunter.com/trends/ice-cream-sammy-pack.md) - [Bag-Accented Bag Designs](https://www.trendhunter.com/trends/plastic-bag.md)