# Frozen Treat Youth Backpacks Selfridges' Sunnylife Ice Cream Backpack is Cute and Durable By Madison Mackay | Published 2018-06-07 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/ice-cream-backpack References: [hypekids](https://hypekids.com/2018/6/selfridges-ice-cream-backpack-sunnylife-kids-shop) & [selfridges](http://www.selfridges.com/US/en/cat/sunnylife-ice-cream-neoprene-backpack_66-3005707-S86BAKIC/?previewAttribute) Sydney-based apparel company Sunnylife and Selfridges created the new Ice Cream Backpack for kids, an adorable bag option that is perfect for the summer. The new bag was made of a durable neoprene material to ensure a long-lasting product that arrives in the shape of an ice cream cone, complete with colorful sprinkles and an adorable cherry on top. The interior features a roomy large pocket, as well as a smaller, zipped pocket to keep all essentials safe throughout the day. The bold pink, white and fuschia color scheme for the ice cream adds a bold pop of color to any wardrobe that is perfect for standing out at the beach or on vacation. The Sunnylife Ice Cream Backpack is available online at Selfridges for $38. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 80% | Activity: 71% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### Key Themes Behind This Trend - **Neoprene Material Backpacks:** There is a growing trend in using neoprene material for durable and long-lasting backpacks. - **Colorful and Playful Designs:** There is a trend for backpacks with bold and fun designs, like ice cream cones, to appeal to younger consumers. - **Functional Interior Pockets:** Backpacks with multiple pockets and compartments are on the rise, offering more convenience and organization for users. ### Where This Applies - **Apparel and Accessories:** The apparel and accessories industry can incorporate neoprene material backpacks with fun designs into their product offerings to attract a younger demographic. - **Children's Products:** The children's products industry can innovate by creating functional and stylish backpacks for kids, such as those with multiple pockets and playful designs. - **E-commerce and Retail:** The e-commerce and retail industry can benefit from the popularity of trendy backpacks by showcasing and selling them through online platforms like Selfridges. ## Related on Trend Hunter - [Micro-Sized Candy-Themed Backpacks](https://www.trendhunter.com/trends/haribo-mini-backpacks.md) - [Sophisticatedly Playful Backpack Designs](https://www.trendhunter.com/trends/fjallraven-kanken-koncept.md) - [Portable Freezer Integrated Backpacks](https://www.trendhunter.com/trends/litheli.md) - [Ice Cream Fanny Packs](https://www.trendhunter.com/trends/ice-cream-sammy-pack.md) - [Snack-Inspired Backpacks](https://www.trendhunter.com/trends/cheetos-x-sprayground.md) - [Sugarcane Fabric Backpacks](https://www.trendhunter.com/trends/plezi-sugar-pack.md) - [Playful Freezable Lunch Boxes](https://www.trendhunter.com/trends/playtime-lunch-box.md) - [Soft-Serve Ice Cream Pouches](https://www.trendhunter.com/trends/softserve-ice-cream-pouches.md) - [80s-Inspired Insulated Bags](https://www.trendhunter.com/trends/cinnabon-4.md)